Automotive News
Mini top brand for scheduling service appointments, study shows
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September 2025
Pied Piper has combined its Service Telephone Effectiveness study and a new Service Website Effectiveness report to measure how well dealerships schedule service appointments. For the combined Service Scheduling Effectiveness Auto Industry Study, the consulting firm known for its benchmarking reports submitted nearly 5,000 service requests to dealerships representing every major auto brand. Dealerships received website and telephone scores from ... Read More >
Press Release: MINI USA LEADS AUTO INDUSTRY IN 2025 STUDY RANKING SERVICE SCHEDULING EFFECTIVENESS BY WEBSITE AND PHONE
September 2025
First-ever Service Scheduling Effectiveness™ (SSE™) study combined both website and phone performance Porsche ranked highest in the Service Website Effectiveness™ portion of the study Lexus ranked at the top of the Service Telephone Effectiveness® portion of the study Monterey, California, USA – September 15, 2025 – MINI USA ranked highest in Pied Piper’s new 2025 PSI® Service Scheduling Effectiveness™ (SSE™) Auto Industry Study. For the first ... Read More >
Powersports Business
Lessons from auto dealers: processes, response times, ‘invisible' opportunities
September 2025
At first glance, a motorcycle dealership can look a lot like a car dealership. Both have a showroom, sales desks, a service department, and a parts counter. But according to Fran O’Hagan, founder and CEO of Pied Piper Management Company, the similarities end there. A main difference between powersports dealers and car dealers is the sales staff, Pied Piper points out. On the auto side, salespeople are often career professionals, motivated by ... Read More >
Digital Dealer
AI is Revolutionizing Automotive Service Scheduling
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July 2025
A recent study by Pied Piper has revealed that artificial intelligence is rapidly transforming the way automotive dealerships handle service calls, often outperforming human associates in key areas. The 2025 Service Telephone Effectiveness (STE) Study, which analyzed over 2,100 dealerships and 200 independent service centers, shed light on both the promise and limitations of AI in revolutionizing service operations. The data indicated that ... Read More >
Wards Auto
Better Call Handling Boosts Service Loyalty, Study Finds
July 2025
Dealership groups are improving at fielding phone calls from customers seeking service department appointments. That’s according to a new mystery-shopping survey by Pied Piper. The consultancy says quality call handling fosters healthy profits and happy customers – as opposed to those who get miffed by long waits and other phone mishaps. “A service customer's initial phone call is a dealership's first step toward building loyalty and generating ... Read More >
Automotive News – Daily Drive Podcast
AI vs. humans on dealership service calls
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July 2025
Pied Piper CEO Fran O'Hagan talks about how well artificial intelligence is doing compared to humans when answering service appointment calls. Read More >
Car Dealership Guy
Dealers are cutting customer hold times and booking more service appointments — study
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July 2025
Group 1 Automotive tops Pied Piper’s 2025 service appointment rankings—with eight out of 10 dealer groups analyzed improving their average Service Telephone Effectiveness (STE) scores from last year. The details: The STE scores were compiled from service calls submitted to 2,105 dealerships representing 26 of the largest U.S. auto dealer groups and 200 independent service centers. Group 1 Automotive scored a 76 on a scale of 0 – 100 for service ... Read More >
Auto Remarketing
Group 1 tops annual Pied Piper Service Telephone Effectiveness Study, as some stores lean into AI tools
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July 2025
Group 1 Automotive is successful at more than just retailing cars nowadays. Its service department has made significant improvements, too. The publicly traded dealership organization ranked highest in Pied Piper’s 2025 PSI Service Telephone Effectiveness (STE) Auto Dealer Group Study, which measured efficiency and quality when attempting to schedule service appointments by telephone. According to a news release, following Group 1 in the overall ... Read More >
Automotive News
AI often beats humans in service call quality, but challenges remain, Pied Piper study says
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July 2025
Across dealerships, the effectiveness of service calls is improving — increasingly with the help of artificial intelligence. The 2025 Pied Piper Auto Dealer Group Service Telephone Effectiveness Study showed improvements across a majority of dealerships. Industrywide, average telephone service performance was up six points since 2023 with an average score of 64 this year. It was 60 in 2024. The study also looked at how dealerships are using AI ... Read More >
Press Release: GROUP 1 TOPS PIED PIPER'S 2025 SERVICE APPOINTMENT RANKINGS; INDUSTRYWIDE A.I. OFTEN BEATS HUMAN STAFF
July 2025
2025 Service Telephone Effectiveness® (STE®) Study shows that 8 out of 10 dealer groups improved their average STE scores from last year A.I. now rivals — and often surpasses — human agents in service call quality, but challenges remain 51% of independent service centers outperformed dealers — and booked appointments three days sooner Monterey, California, USA – June 7, 2025 – Group 1 Automotive dealerships ranked highest in Pied Piper’s 2025 ... Read More >
