California Association of Realtors
Key Read of the Week
November 2026
"Lead generation is a huge part of many real estate agents' business. But new data suggests that many agents are squandering leads through some of the most basic connection points.
According to a study recently conducted by Pied Piper, only about one-third of consumers on average were able to speak with someone when calling a real estate office with the goal of connecting with an agent — and 73% did not receive any follow-up via phone, text or email within 24 hours.
However, a handful of brokerages clearly outperformed others when it came to follow-up, with one family-owned company outranking the rest." Read this article from Real Estate News.