Recent Press

When a prospective new homebuyer contacts a real estate brokerage and gets no response, how much does that missed opportunity cost the builder?

A new study from Pied Piper reveals widespread shortcomings in how major real estate brokerage brands handle incoming phone calls and website inquiries. The findings suggest that many brokerages are missing opportunities to connect with consumers who have already expressed an interest in speaking with an agent.

The study, as reported recently by Lillian Dickerson, "Brokerages drop the ball on most consumer phone, web inquiries" in Real Estate News, notes that nearly three out of four consumers who called a brokerage received no follow-up within 24 hours. Website inquiries performed even worse, with more than two-thirds receiving no response.

In contrast, builders using SpecDeck provided by the nation's largest new homes-only brokerage, HomesUSA.com automatically forwards buyer inquiries directly to builders in just one or two seconds, without waiting for an agent to take action.

SpecDeck's Automated Lead Capture and Forwarding technology doesn't depend on a listing agent to pass along buyer inquiries. Every phone call and email is captured automatically and immediately sent straight to the builder. Calls are instantly routed to the phone number the builder designates, and email inquiries are forwarded to as many as five email addresses of the builder's choosing. SpecDeck also integrates with major CRM platforms, so every buyer inquiry lands where the builder's team already works. All leads are kept for your reference and easily accessed and exported so none get overlooked.