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Pied Piper in the News - HOMESUSA.COM

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HomesUSA.com Brokerages drop the ball on leads: Real estate's costly follow-up problem

HomesUSA.com
Brokerages drop the ball on leads: Real estate's costly follow-up problem
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November 2026

When a prospective new homebuyer contacts a real estate brokerage and gets no response, how much does that missed opportunity cost the builder? A new study from Pied Piper reveals widespread shortcomings in how major real estate brokerage brands handle incoming phone calls and website inquiries. The findings suggest that many brokerages are missing opportunities to connect with consumers who have already expressed an interest in speaking with an ... Read More >

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Tags: Howard Hanna Homesusa.com
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Printed: November 7, 2026

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