Franchising.com
Why Nearly Half of Home Service Inquiries Vanish, and How to Plug the Leak
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May 2026
The home services industry is currently experiencing a historic surge. From plumbing and electrical to landscaping and large-scale remodeling, consumer demand has reached an all-time high as homeowners reinvest in their primary assets. However, beneath this growth lies a critical failure point that threatens the ROI of even the most successful franchises: the “first contact.” According to Pied Piper’s 2026 Lead Handling Effectiveness (LHE) Study ...
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Green Industry Pros
Death By Voicemail: Solving The 'Quote Friction' Problem
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May 2026
A lead looking for a simple spring cleanup today might be the same homeowner looking for a $50,000 outdoor kitchen next year. By allowing "quote friction" to drive that lead to a competitor who simply answered the phone faster, you aren't just losing a job; you’re losing a long-term asset. The "busy season" in the green industry is often worn as a badge of honor. For many landscape and hardscape business owners, a ringing phone that goes to ...
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Green Industry Pros
Study Reveals 42% Lead Failure Rate | Results of customer interaction with national home service brands.
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May 2026
Home services companies often fail to answer the phone or follow up promptly, and many of those customers commit to another provider before the first company even realizes the opportunity was missed. For the 2026 2026 Pied Piper Lead Handling Effectiveness Home Services Study, Pied Piper measured the performance of 31 of the largest home services brands, completing 3,211 evaluations nationwide between October 2025 and January 2026. The study ...
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Window + Door
Precision Garage Door Ranked #1 in Customer Lead Handling Effectiveness Home Services Study
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April 2026
Neighborly Brands’ Precision Garage Door Service ranked highest in the 2026 Pied Piper Lead Handling Effectiveness Home Services Industry Study, which evaluated major home services brands based on how effectively they interacted with new customers by phone, chat and web form, as well as follow-up by phone, text and email. Following in the rankings were Mister Sparky, Mr. Electric and Roto-Rooter, all scoring over 50 on a 100-point scale. For the ...
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Franchise Chatter
The Silent Revenue Killer: A Deep Dive Into the 2026 Home Services Lead Handling Study (Q&A)
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April 2026
Whether it is a phone call left ringing or a dead-end AI interaction, nearly half of all prospective customers are slipping through the cracks before a business even realizes they’ve reached out. In an era where digital marketing costs are at an all-time high, these missed connections represent a massive revenue leak. Pied Piper has been a leading authority on retail performance for more than 15 years, developing their proven methodology through ...
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Linkedin – Pied Piper CEO Fran O'Hagan
Massive Missed Opportunity in the Home Services Industry: 42% of Customer Inquiries Fail
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April 2026
Massive missed opportunity in the home services industry: 42% of customer inquiries go unanswered, lack follow-up, or fail to drive the next step in the buying process. In an $800 billion industry, that’s a significant amount of lost revenue. Home services is the industry homeowners depend on every day: electrical, plumbing, roofing, garage door repair, pest control, and more. Think of the white vans and pickups that show up at your home when ...
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Press Release: PRECISION GARAGE DOOR RANKED #1 IN CUSTOMER LEAD HANDLING EFFECTIVENESS™ HOME SERVICES STUDY
April 2026
New Study Reveals 42% Lead Failure Rate Across Home Services Sector Despite Elite Performance from Top-Ranked National and Franchise Brands • A Pied Piper study of major home services brands evaluated 3,211 retail locations using Lead Handling Effectiveness™ (LHE™) to measure how effectively they handled new customer inquiries via phone, chat, or web form as well as follow-up by phone, text, and email. • Failure Rates Varied Widely: Brands such ...
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