Pied Piper in the News - California Association of Realtors

“Lead generation is a huge part of many real estate agents' business. But new data suggests that many agents are squandering leads through some of the most basic connection points. According to a study recently conducted by Pied Piper, only about one-third of consumers on average were able to speak with someone when calling a real estate office with the goal of connecting with an agent — and 73% did not receive any follow-up via phone, text or ... Read More >