Measure, Report & Improve
Pied Piper Helps Brands Improve the Omnichannel Sales & Service Performance of their Retailers
Pied Piper Helps Brands Improve the Omnichannel Sales & Service Performance of their Retailers
Recent Press - Page 4
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Press Release: PIED PIPER WELCOMES ALWYN DU TOIT AS VICE PRESIDENT, CLIENTS & PARTNERSHIPS
June 2024
MONTEREY, CALIFORNIA – June 17, 2024 – Pied Piper Management Company LLC, a leading provider of retail best practice measurement and reporting for the auto industry and other motor vehicle industries, is pleased to announce the appointment of Alwyn du Toit as Vice President, Clients & Partnerships, effective July 1, 2024. In this role, du Toit will be responsible for helping new and existing clients improve the effectiveness of their retailers ... Read More >
Motorcycle & Powersports News
Triumph Motorcycle Dealers Rank 1st for Easy Appointments
June 2024
Triumph was ranked first of 27 powersports brands in Pied Piper's 2024 PSIService Telephone Effectiveness (STE) Study, which measured the efficiency and quality of service telephone calls from a customer's objective of quickly and easily setting up a service appointment. Following the Triumph dealers in the rankings were dealers who service Harley-Davidson's electric Livewire brand, BMW, Aprilia and Polaris Off-Road. "Well-run service ... Read More >
DEALERNEWS
Speaking of Techs, Pied Piper points out that your customers are still on hold!
June 2024
"Well-run service departments focus on increasing customer loyalty, and the first service experience to drive that loyalty is a customer's phone call to schedule an appointment," notes Pied Piper CEO Fran O'Hagan, as a preface to the 2024 Service Telephone Effectiveness (STE) study. He points out powersports is failing — miserably — at picking up the phone. "Industrywide, 1 in 7 customers failed in their attempt to schedule a service appointment ... Read More >
Powersports Business
Study: Triumph dealers ranked No.1 for providing service appointments
June 2024
Triumph Motorcycles was ranked first of 27 powersports brands in Pied Piper’s 2024 PSI Service Telephone Effectiveness (STE) Study. The study measured the efficiency and quality of service telephone calls based on a customer’s objective of quickly and easily setting up a service appointment. Following the Triumph dealers in the rankings were dealers who service Harley-Davidson’s electric Livewire brand, BMW, Aprilia, and Polaris Off-Road. ... Read More >
Press Release: TRIUMPH MOTORCYCLE DEALERS RANKED FIRST FOR PROVIDING QUICK AND EASY SERVICE APPOINTMENTS
Industrywide 1 in 7 Powersports Customers Failed in their Attempt to Schedule Service
June 2024
Monterey, California – June 3, 2024 – Triumph was ranked first of 27 powersports brands in Pied Piper’s 2024 PSI® Service Telephone Effectiveness® (STE®) Study, which measured the efficiency and quality of service telephone calls from a customer’s objective of quickly and easily setting up a service appointment. Following the Triumph dealers in the rankings were dealers who service Harley-Davidson’s electric Livewire brand, BMW, Aprilia and ... Read More >
AUTOMOTIVE NEWS
Napleton Automotive tops new survey on Web lead response times
May 2024
When it comes to Web-related sales leads, Napleton Automotive Group developed a strategy to capture as many of them as possible. Napleton chose to centralize most of its business development center functions into two large offices. A facility in West Palm Beach, Fla., employs roughly 60 employees to handle Web leads from Napleton's dealerships in the Southeast, working essentially like a call center. About the same number work in Merrillville, ... Read More >
Digital Dealer
Napleton Tops Study in Responding to Internet Leads
May 2024
For a third year in a row, the Napleton Auto Group dealerships topped in response to following internet leads. The 2024 Pied Piper PSI Internet Lead Effectiveness (ILE) Study measured responsiveness to internet leads coming though dealer websites among 18 of the largest auto dealer groups. Following Napleton were Berkshire Hathaway, Herb Chambers, Ken Garff, and Ken Ganley dealer groups. Dealer groups with the greatest improvement were Ganley, ... Read More >
Auto Remarketing
Napleton again leads dealer groups in responding to internet leads
May 2024
Some things never change. One of those, it seems, is Napleton Auto Group’s position as the dealership group most responsive to internet leads. Pied Piper’s 2024 PSI Internet Lead Effectiveness Study, which measures responsiveness to internet leads coming though dealer websites, shows Napleton at the top of the list for the third consecutive year by a wide margin. Napleton, which operates more than 80 dealerships in seven states, posted an ... Read More >
Wards Auto
Auto Dealer Trifecta: Email, Text, Phone Online Shoppers
May 2024
One of the most effective devices for selling vehicles was invented nearly 150 years ago. It’s the telephone. Sure, early phones were nothing like today’s multifunctional smartphones. But a dealership’s response to a digital sales lead should include phoning the customer. So says Fran O’Hagan, CEO of Pied Piper, a consultancy that uses mystery shopping to rank dealerships’ internet effectiveness, particularly the rapidity of responding to ... Read More >
Press Release: NAPLETON AUTO GROUP RANKED HIGHEST IN 2024 AUTO INDUSTRY STUDY MEASURING RESPONSE TO WEBSITE CUSTOMERS
Eighteen Auto Dealer Groups Measured: Berkshire Hathaway ranked second, Herb Chambers and Ken Garff tied for third
May 2024
Monterey, California – May 6, 2024 – Napleton Auto Group dealerships were ranked highest out of eighteen of the largest auto dealer groups for the third year in a row according to the 2024 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Study, which measured responsiveness to internet leads coming though dealer websites. Following Napleton were Berkshire Hathaway, Herb Chambers, Ken Garff, and Ganley dealer groups. Pied Piper submitted ... Read More >
