Propmodo
Real Estate Brokerages Fail to Capture Two-Thirds of Inbound Leads
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October 2026
A Pied Piper study of 2,198 consumer inquiries across 21 major real estate brands found that only 33% of callers reached an agent during their initial phone call, and 73% received no follow-up within 24 hours. Web inquiries fared worse: 68% went unanswered within a day, and only 18% resulted in contact from an agent. The study, conducted in June and July, assigned Lead Handling Effectiveness scores from 0 to 100 based on speed and quality of ...
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Real Estate News
Brokerages drop the ball on most consumer phone, web inquiries
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October 2026
While some brokerages perform better than others, response rates to consumer phone and web inquiries are fairly abysmal industry-wide, a Pied Piper study found. Lead generation is a huge part of many real estate agents' business. But new data suggests that many agents are squandering leads through some of the most basic connection points. According to a study recently conducted by Pied Piper, only about one-third of consumers on average were ...
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Press Release: MORE THAN TWO-THIRDS OF REAL ESTATE INQUIRIES FAIL TO CONNECT WITH AN AGENT, PIED PIPER STUDY FINDS
First-of-its-kind real estate study ranked major brands by how effectively local offices handled phone and website inquiries, including agent connection and follow-up
October 2026
Howard Hanna Ranked Highest: Howard Hanna ranked first among 21 major real estate brands, followed by Realty ONE Group, Berkshire Hathaway HomeServices, EXIT Realty, and RE/MAX. Real Estate Lead Handling Lags Other Industries: The industry averaged just 21 out of 100 for Lead Handling Effectiveness™, and even the highest-ranked brand scored only 30. Online Inquiries Fared Worst: Only 18% of website inquiries resulted in communication from an ...
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MarTech Edge
Pied Piper Brings Continuous AI Monitoring to Retail Customer Handling
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August 2026
Retail performance dashboards are good at explaining what happened. They are less useful when a customer is being lost right now. Pied Piper Management Company is taking a different approach with its Sales Lead Handling Effectiveness (LHE) and Service Scheduling Effectiveness (SSE) subscription programs, using recurring independent evaluations and automated alerts to identify failures in sales and service interactions before they become ...
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Powersports Business
Pied Piper launches continuous retail performance monitoring for dealers
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August 2026
Pied Piper Management Company is rolling out a new subscription-based service designed to give multi-location retailers real-time visibility into missed sales leads, unanswered customer inquiries and service-scheduling failures. Rather than relying on monthly or quarterly performance reports, Pied Piper’s new services independently evaluate customer interactions daily or weekly and alert local management when a problem is identified. The ...
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Auto Remarketing
Pied Piper launches 2 new dealership performance monitoring & alert programs
August 2026
The monthly report has been the dealership cadence for decades. Pied Piper Management Co. wants to bring the information tempo into the present with the launch of Sales Lead Handling Effectiveness (LHE) and Service Scheduling Effectiveness (SSE). They’re subscription programs that use technology to make continuous monitoring and proactive alerts practical and affordable, measuring customer interactions daily or weekly and alerting local ...
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Press Release: PIED PIPER LAUNCHES NEW ERA OF CONTINUOUS RETAILER PERFORMANCE MONITORING AND PROACTIVE ALERTS
Daily or weekly independent measurement identifies unanswered customer calls, ignored online leads and failed follow-up, and alerts local management when action is needed.
August 2026
AUSTIN, TEXAS—August 17, 2026—Retail performance has traditionally been measured with monthly reports that require attention even when everything is working well, and problems may have been happening for a month before they are revealed. Pied Piper Management Company, LLC today announced a new approach. Its Sales Lead Handling Effectiveness™ (LHE™) and Service Scheduling Effectiveness™ (SSE™) subscription programs use technology to make ...
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Franchising.com
Why Nearly Half of Home Service Inquiries Vanish, and How to Plug the Leak
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May 2026
The home services industry is currently experiencing a historic surge. From plumbing and electrical to landscaping and large-scale remodeling, consumer demand has reached an all-time high as homeowners reinvest in their primary assets. However, beneath this growth lies a critical failure point that threatens the ROI of even the most successful franchises: the “first contact.” According to Pied Piper’s 2026 Lead Handling Effectiveness (LHE) Study ...
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Green Industry Pros
Death By Voicemail: Solving The 'Quote Friction' Problem
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May 2026
A lead looking for a simple spring cleanup today might be the same homeowner looking for a $50,000 outdoor kitchen next year. By allowing "quote friction" to drive that lead to a competitor who simply answered the phone faster, you aren't just losing a job; you’re losing a long-term asset. The "busy season" in the green industry is often worn as a badge of honor. For many landscape and hardscape business owners, a ringing phone that goes to ...
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Green Industry Pros
Study Reveals 42% Lead Failure Rate | Results of customer interaction with national home service brands.
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May 2026
Home services companies often fail to answer the phone or follow up promptly, and many of those customers commit to another provider before the first company even realizes the opportunity was missed. For the 2026 2026 Pied Piper Lead Handling Effectiveness Home Services Study, Pied Piper measured the performance of 31 of the largest home services brands, completing 3,211 evaluations nationwide between October 2025 and January 2026. The study ...
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