OPE Magazine
Half of tractor shoppers get no response after submitting online inquiries, study says
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January 2026
Nearly half of all online inquiries submitted to compact tractor dealerships went unanswered in 2026, according to a new industry study that found little improvement in dealer web response performance over the past five years. Dealerships representing Kubota ranked highest in the 2026 Pied Piper PSI Internet Lead Effectiveness Compact Tractor Industry Study, which measured how quickly and thoroughly dealers responded to online sales inquiries. ...
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Ag Daily
Kubota Dealers Lead all Compact-Tractor Brands in Online Responsiveness
January 2026
In an industry where nearly half of all online customers inquiries receive no personal response from dealers, Kubota stands out as the top brand actually doing things right. The annual Pied Piper PSI Internet Lead Effectiveness Compact Tractor Industry Study, which measured dealership responsiveness to internet sales leads, showed Kubota at the top, followed by TYM, Mahindra, John Deere, and Yanmar. Pied Piper submitted customer inquiries ...
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Press Release: KUBOTA RANKED HIGHEST IN 2026 WEB LEAD RESPONSE STUDY; HALF OF TRACTOR INQUIRIES GO UNANSWERED INDUSTRYWIDE
January 2026
AUSTIN, TEXAS, USA – January 12th, 2026 – Kubota dealerships were ranked highest in the 2026 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Compact Tractor Industry Study, which measured dealership responsiveness to internet sales leads. Pied Piper submitted customer inquiries through 772 compact tractor dealership websites representing all major brands. Kubota dealerships achieved an average ILE score of 37 out of 100, while the total ...
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Dealernews
MISSED OPPORTUNITIES ABOUND, AGAIN! BMW Dealers Dialing For Dollars, No Cell Service For Other OEMs
July 2025
Can you hear me know? At a time when service work is more critical than ever to keeping the lights on in many dealerships are disconnected, according to the 2025 Pied Piper PSI Service Telephone Effectiveness (STE) Powersports Industry Study. The biggest finding of the annual survey is that 50% of incoming calls for service work were dropped! This is not bad cell service, this is poor sell service, quips Pied Piper President and CEO Fran O’Hagan. ...
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MPN Motorcycle Powersports News
BMW Motorrad Dealers Top-Ranked in 2025 in Powersports Study
June 2025
BMW Motorrad dealerships ranked highest in the 2025 Pied Piper PSI Service Telephone Effectiveness (STE) Powersports Industry Study, which measured the efficiency and quality of customer attempts to schedule service appointments by telephone. Following BMW were Kubota, Triumph, Polaris Off-Road and Harley-Davidson. Pied Piper submitted service calls to 1,531 powersports dealerships representing 27 brands, then evaluated the telephone ...
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Powersports Business
BMW dealers rank No. 1 in PSI study measuring service appointments
June 2025
BMW Motorrad dealerships had the highest score on Pied Piper's 2025 PSI Service Telephone Effectiveness (STE) Powersports Industry Study, which measured the efficiency and quality of customer attempts to schedule service appointments by telephone. Following BMW were Kubota, Triumph, Polaris Off-Road, and Harley-Davidson. Pied Piper submitted service calls to 1,531 powersports dealerships representing 27 brands and evaluated the telephone ...
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WardsAuto
Want to Sell More Cars? Start by Answering Your Leads
Latest Pied Piper rankings reveal that quick, consistent digital follow-up is a top predictor of dealership sales success
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May 2025
Dealers who respond promptly and personally to online customer inquiries aren’t just offering good service – they’re selling more cars. That’s the takeaway from the 2025 Pied Piper Internet Lead Effectiveness (ILE) Auto Dealer Group Study, which ranks how well dealer groups respond to internet leads submitted through their websites. “Modern customers visit dealership websites first, and today’s sales success is driven by how the dealerships ...
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Car Dealership Guy – Daily Dealer Live
Napleton's Digital Dominance
May 2025
On the Car Dealership Guy Podcast: Napleton Automotive’s Preston Stewart, Variable Operations Director, and Brian Cole, BDC Director “Preston, what goes into this survey, and how have you guys achieved this (top ranked for four years in a row)?”
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Auto Remarketing
Napleton sets record in topping dealer group rankings for internet lead response
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May 2025
When it comes to responding to internet leads, the best got better. Napleton Automotive Group earned the top spot in the 2025 Pied Piper PSI Internet Lead Effectiveness Auto Dealer Group Study, its fourth consecutive No. 1 ranking — and it set a record in the process. Napleton’s average internet lead effectiveness score of 91 among its dealerships is the first to break the 90-point barrier in Pied Piper’s annual study carried the dealership ...
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Automotive News
Dealerships: Call, text or email to boost web lead response times
May 2025
Dealerships that use email, text messages and phone calls in tandem to address online customer inquiries improve their web lead response times, industry consulting firm Pied Piper said in a new report. Pied Piper CEO Fran O’Hagan said pursuing the options together helps reach customers more effectively. “Otherwise, customers just don’t see or listen to the dealer’s response,” O’Hagan told Automotive News. That’s one of the central conclusions ...
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