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Kubota Dealers Lead all Compact-Tractor Brands in Online Responsiveness
January 2026
In an industry where nearly half of all online customers inquiries receive no personal response from dealers, Kubota stands out as the top brand actually doing things right. The annual Pied Piper PSI Internet Lead Effectiveness Compact Tractor Industry Study, which measured dealership responsiveness to internet sales leads, showed Kubota at the top, followed by TYM, Mahindra, John Deere, and Yanmar.
Pied Piper submitted customer inquiries through 772 compact tractor dealership websites representing all major brands. The study found that 47 percent of all tractor customer inquiries received no personal response, a rate 7 percent worse than last year. Overall, the 2026 results show that industry average performance has not improved since 2022, the first year this data was collected, while dealers in other motor vehicle industries have substantially raised their level of performance in that same span.
"The tractor industry has not improved in five years, and half of website customers receive no personal response," said Cameron O'Hagan, Vice President of Metrics and Analytics at Pied Piper. "However, dealers receiving monthly web-response measurement and reporting dramatically outperform the industry, averaging an ILE score of 48, well above all compact tractor brands and also higher than the powersports industry average."
