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Automotive News Dealerships: Call, text or email to boost web lead response times

Automotive News
Dealerships: Call, text or email to boost web lead response times

May 2025

Dealerships that use email, text messages and phone calls in tandem to address online customer inquiries improve their web lead response times, industry consulting firm Pied Piper said in a new report.

Pied Piper CEO Fran O’Hagan said pursuing the options together helps reach customers more effectively.

“Otherwise, customers just don’t see or listen to the dealer’s response,” O’Hagan told Automotive News.

That’s one of the central conclusions from Pied Piper’s 2025 auto dealership group study looking at Internet lead effectiveness.

» View PDF of Article (1.06 MB) PDF Document

Tags: Berkshire Hathaway Ciocca Group 1 Herb Chambers Internet Lead Effectiveness Mark Hollmer NapletonAutomotive News

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Printed: May 11, 2025

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