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OPE Magazine Half of tractor shoppers get no response after submitting online inquiries, study says

OPE Magazine
Half of tractor shoppers get no response after submitting online inquiries, study says
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January 2026

Nearly half of all online inquiries submitted to compact tractor dealerships went unanswered in 2026, according to a new industry study that found little improvement in dealer web response performance over the past five years. Dealerships representing Kubota ranked highest in the 2026 Pied Piper PSI Internet Lead Effectiveness Compact Tractor Industry Study, which measured how quickly and thoroughly dealers responded to online sales inquiries. ... Read More >

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Ag Daily Kubota Dealers Lead all Compact-Tractor Brands in Online Responsiveness

Ag Daily
Kubota Dealers Lead all Compact-Tractor Brands in Online Responsiveness

January 2026

In an industry where nearly half of all online customers inquiries receive no personal response from dealers, Kubota stands out as the top brand actually doing things right. The annual Pied Piper PSI Internet Lead Effectiveness Compact Tractor Industry Study, which measured dealership responsiveness to internet sales leads, showed Kubota at the top, followed by TYM, Mahindra, John Deere, and Yanmar. Pied Piper submitted customer inquiries ... Read More >

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Press Release: KUBOTA RANKED HIGHEST IN 2026 WEB LEAD RESPONSE STUDY; HALF OF TRACTOR INQUIRIES GO UNANSWERED INDUSTRYWIDE

Press Release: KUBOTA RANKED HIGHEST IN 2026 WEB LEAD RESPONSE STUDY; HALF OF TRACTOR INQUIRIES GO UNANSWERED INDUSTRYWIDE

January 2026

AUSTIN, TEXAS, USA – January 12th, 2026 – Kubota dealerships were ranked highest in the 2026 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Compact Tractor Industry Study, which measured dealership responsiveness to internet sales leads. Pied Piper submitted customer inquiries through 772 compact tractor dealership websites representing all major brands. Kubota dealerships achieved an average ILE score of 37 out of 100, while the total ... Read More >

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Dealernews MISSED OPPORTUNITIES ABOUND, AGAIN! BMW Dealers Dialing For Dollars, No Cell Service For Other OEMs

Dealernews
MISSED OPPORTUNITIES ABOUND, AGAIN! BMW Dealers Dialing For Dollars, No Cell Service For Other OEMs

July 2025

Can you hear me know? At a time when service work is more critical than ever to keeping the lights on in many dealerships are disconnected, according to the 2025 Pied Piper PSI Service Telephone Effectiveness (STE) Powersports Industry Study. The biggest finding of the annual survey is that 50% of incoming calls for service work were dropped! This is not bad cell service, this is poor sell service, quips Pied Piper President and CEO Fran O’Hagan. ... Read More >

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MPN Motorcycle Powersports News BMW Motorrad Dealers Top-Ranked in 2025 in Powersports Study

MPN Motorcycle Powersports News
BMW Motorrad Dealers Top-Ranked in 2025 in Powersports Study

June 2025

BMW Motorrad dealerships ranked highest in the 2025 Pied Piper PSI Service Telephone Effectiveness (STE) Powersports Industry Study, which measured the efficiency and quality of customer attempts to schedule service appointments by telephone. Following BMW were Kubota, Triumph, Polaris Off-Road and Harley-Davidson. Pied Piper submitted service calls to 1,531 powersports dealerships representing 27 brands, then evaluated the telephone ... Read More >

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Powersports Business BMW dealers rank No. 1 in PSI study measuring service appointments

Powersports Business
BMW dealers rank No. 1 in PSI study measuring service appointments

June 2025

BMW Motorrad dealerships had the highest score on Pied Piper's 2025 PSI Service Telephone Effectiveness (STE) Powersports Industry Study, which measured the efficiency and quality of customer attempts to schedule service appointments by telephone. Following BMW were Kubota, Triumph, Polaris Off-Road, and Harley-Davidson. Pied Piper submitted service calls to 1,531 powersports dealerships representing 27 brands and evaluated the telephone ... Read More >

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Press Release: BMW MOTORRAD DEALERS TOP-RANKED IN 2025 POWERSPORTS STUDY FOR PROVIDING QUICK AND EASY SERVICE APPOINTMENTS Missed Opportunities: Industrywide half of all customer calls ended without a service appointment date and time being offered, and 4 in 10 customers were told to "just drop it off" despite a typical one-week service availability backlog

Press Release: BMW MOTORRAD DEALERS TOP-RANKED IN 2025 POWERSPORTS STUDY FOR PROVIDING QUICK AND EASY SERVICE APPOINTMENTS
Missed Opportunities: Industrywide half of all customer calls ended without a service appointment date and time being offered, and 4 in 10 customers were told to "just drop it off" despite a typical one-week service availability backlog
BMW, consistency in difficult times: While the industry faces tough conditions, BMW maintained consistently high performance three years in a row

June 2025

MONTEREY, CALIFORNIA, USA – June 2, 2025 – BMW Motorrad dealerships ranked highest in the 2025 Pied Piper PSI® Service Telephone Effectiveness® (STE®) Powersports Industry Study, which measured the efficiency and quality of customer attempts to schedule service appointments by telephone. Following BMW were Kubota, Triumph, Polaris Off-Road and Harley-Davidson. Pied Piper submitted service calls to 1,531 powersports dealerships representing 27 ... Read More >

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Compact Equipment Kubota Ranks No. 1 in 2025 Compact Tractor Internet Lead Effectiveness Study

Compact Equipment
Kubota Ranks No. 1 in 2025 Compact Tractor Internet Lead Effectiveness Study
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February 2025

Kubota dealerships ranked highest in the 2025 Pied Piper PSI Internet Lead Effectiveness (ILE) Compact Tractor Industry Study, which measured responsiveness to internet sales leads coming through dealership websites. Following Kubota were Kioti, TYM, Mahindra and John Deere. Pied Piper submitted customer inquiries through the websites of 726 compact tractor dealerships representing all major brands. Each inquiry asked a specific question about a ... Read More >

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Rural Lifestyle Dealer Kubota Dealers Ranked Highest in 2025 Pied Piper Internet Lead Effectiveness Study

Rural Lifestyle Dealer
Kubota Dealers Ranked Highest in 2025 Pied Piper Internet Lead Effectiveness Study

February 2025

Kubota dealerships ranked highest in the 2025 Pied Piper PSI Internet Lead Effectiveness (ILE) Compact Tractor Industry Study, which measured responsiveness to internet sales leads coming through dealership websites. Following Kubota were Kioti, TYM, Mahindra and John Deere. Pied Piper submitted customer inquiries through the websites of 726 compact tractor dealerships representing all major brands. Each inquiry asked a specific question about ... Read More >

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OPE Magazine Pied Piper releases annual Internet Lead Effectiveness study results

OPE Magazine
Pied Piper releases annual Internet Lead Effectiveness study results

February 2025

Kubota dealerships ranked highest in the 2025 Pied Piper PSI Internet Lead Effectiveness (ILE) Compact Tractor Industry Study, which measured responsiveness to internet sales leads coming through dealership websites. Following Kubota were Kioti, TYM, Mahindra and John Deere. Pied Piper submitted customer inquiries through the websites of 726 compact tractor dealerships representing all major brands. Each inquiry asked a specific question about a ... Read More >

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Printed: January 27, 2026

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