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Want to Sell More Cars? Start by Answering Your Leads
Latest Pied Piper rankings reveal that quick, consistent digital follow-up is a top predictor of dealership sales success
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May 2025
Dealers who respond promptly and personally to online customer inquiries aren’t just offering good service – they’re selling more cars. That’s the takeaway from the 2025 Pied Piper Internet Lead Effectiveness (ILE) Auto Dealer Group Study, which ranks how well dealer groups respond to internet leads submitted through their websites. “Modern customers visit dealership websites first, and today’s sales success is driven by how the dealerships ...
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