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BMW dealers rank No. 1 in PSI study measuring service appointments
June 2025
BMW Motorrad dealerships had the highest score on Pied Piper's 2025 PSI Service Telephone Effectiveness (STE) Powersports Industry Study, which measured the efficiency and quality of customer attempts to schedule service appointments by telephone. Following BMW were Kubota, Triumph, Polaris Off-Road, and Harley-Davidson.
Pied Piper submitted service calls to 1,531 powersports dealerships representing 27 brands and evaluated the telephone interactions. Each brand's overall STE score is a combined average of its dealer performances. Scores ranged from 0 to 100 and included over 30 differently weighted measurements tracking the best practices most likely to generate service revenue and customer loyalty.
BMW led the 2025 STE study with an average STE score of 50, the same score BMW achieved in both 2023 and 2024.
"BMW has consistently been ranked among the top three performing brands during the three years this annual study has been conducted," says Cameron O'Hagan, Pied Piper's vice president of metrics and analytics. "This year, they have achieved the top position due to that consistency."
