Recent Press
Auto Remarketing
Napleton sets record in topping dealer group rankings for internet lead response
May 2025
When it comes to responding to internet leads, the best got better.
Napleton Automotive Group earned the top spot in the 2025 Pied Piper PSI Internet Lead Effectiveness Auto Dealer Group Study, its fourth consecutive No. 1 ranking — and it set a record in the process.
Napleton’s average internet lead effectiveness score of 91 among its dealerships is the first to break the 90-point barrier in Pied Piper’s annual study carried the dealership group past Ciocca Automotive, which score 87 to place second.
Herb Chambers Auto Group (81), Berkshire Hathaway Automotive (76) and Ken Garff Automotive Group (75) were also among the top five.
Pied Piper’s study measured responsiveness to internet leads submitted by mystery-shopper inquiries through the individual websites of 2,105 dealerships representing 26 of the nation’s largest dealership groups. The study evaluated the speed and quality of the dealerships’ responses by email, telephone and text message within 24 hours, using more than 20 measurements based on the practices mathematically most likely to generate sales to create a total score ranging between 0 and 100.
