Dealernews
Robin Hartfiel Editor's Note: The Omnichannel… You will be assimilated!
Permalink >
October 2021
October 2021 – Issue 2.0 #9 …like the Borg on Star Trek, you will be assimilated or you will die… at least that is the message in the new Pied Piper PSI Study. Founder Fran O’Hagan modified his annual survey to address the omnichannel this go round. While the findings are fascinating, the truly frightening thing Pied Piper unearthed was the fact that 6 out of 10 direct requests for UTVs (the hottest selling segment in the world confirmed by ...
Read More >
» View PDF of Article (698.8 KB) 
Press Release: POLARIS UTV/SIDE-BY-SIDE DEALERS RANKED HIGHEST BY 2021 PIED PIPER PROSPECT SATISFACTION INDEX(R) (PSI(R))
2021 Omnichannel PSI(R) for UTVs Industry Study measured sales effectiveness throughout each brand's customer shopping path, from brand website, to dealer website, to dealership in-person
September 2021
Monterey, California – September 20, 2021 – Polaris ranked highest in the 2021 “Omnichannel PSI for UTVs” Industry Study, which for the first time included omnichannel website shopping measurements in addition to calculating effectiveness selling in-person. The study answered the question, “What happens when UTV customers shop for a vehicle by first visiting the brand’s website, or a dealership website, and then visiting a dealership in person?” ...
Read More >
» View PDF of Article (535.9 KB)
Wards Auto
Chrysler Tops at Connecting EVs With Customers - The Pied Piper study looked at how well automakers and dealers do at promoting electric vehicles and at handling customers interested in them.
Permalink >
July 2021
Chrysler tops a new study's ranking of how well vehicle brands feature their electrified vehicles online and how well dealerships field EV customer inquiries, both digitally and in-store. Chrysler's high score is ironic for a couple of reasons. First, although Chrysler is a venerable nameplate, it seldom tops auto industry rankings. Second, the brand only offers one electrified product: the Pacifica plug-in hybrid minivan. Now a Stellantis ...
Read More >
» View PDF of Article (4.08 MB)
Press Release: ELECTRIC VEHICLE CAR-SHOPPING EXPERIENCE VARIES BY BRAND: PIED PIPER “OMNICHANNEL PSI(R) FOR EVs” REPORTS CHRYSLER BRAND RANKED #1, FOLLOWED BY BMW AND MINI
Most auto buyers first shop online, then visit a dealership. The 2021 Pied Piper Omnichannel PSI(R) for EVs Auto Industry Study measured effectiveness throughout each brand's customer path, from brand website, to dealer website, to dealership in-person
July 2021
Monterey, California – July 12, 2021 – Stellantis NV’s Chrysler brand ranked highest in the 2021 Pied Piper Omnichannel PSI® for Electric Vehicles (EVs) Auto Industry Study, which answered the question, “What happens when EV customers shop for a vehicle by first visiting the brand’s website, or a dealership website, and then visiting a dealership in person?” BMW was ranked second of the twenty-one battery electric or plug-in hybrid EV brands ...
Read More >
» View PDF of Article (555 KB)
Revzilla
Study: Which motorcycle dealerships actually respond to customers?
Permalink >
May 2021
What happens when motorcycle or UTV customers visit a dealer website and inquire about a vehicle? How does the dealership respond to the customer, and which brands have the best responses? That's exactly what Pied Piper Management Company, a retail performance evaluator, set out to find when they sent "mystery shoppers" to inquire about vehicles for sale at 6,407 powersports dealerships across the United States. Their Internet Lead Effectiveness ...
Read More >
» View PDF of Article (4.64 MB)
Dealernews
Pied Piper pulls no punches with its annual industry report card.
Permalink >
May 2021
The 2021 PSI Internet Lead Effectiveness MC/UTV Industry Study (USA) was released today and the results will rankle some... truth hurts, at least for some, according to Pied Piper founder Fran O'Hagan. "We are not here to sway public opinion, PSI is intended to answer the question: ‘What happens when motorcycle or UTV customers visit a dealer website and inquire about a vehicle?' "The answer to that question is that there is a lot of variation ...
Read More >
» View PDF of Article (1.24 MB)
Motorcycle Product News
PIED PIPER PSI: HARLEY-DAVIDSON DEALERSHIPS RANKED NO. 1 IN 2021 FOR RESPONDING TO WEBSITE CUSTOMERS
Permalink >
May 2021
Response to customer web inquiries varied by brand and dealership, and the following are examples of performance variation by brand: Harley-Davidson, BMW, Indian, Polaris, Club Car, HiSun and CFMoto dealers on average sent an email or text that answered the customer’s question within one hour 30% of the time or more. Kawasaki, Kubota, Honda, Caterpillar, Kymco, Bobcat, Yamaha, and Tracker dealers on average emailed or texted an answer within one ...
Read More >
» View PDF of Article (1.29 MB)
Rural Lifestyle Dealer
Pied Piper Releases 2021 PSI Internet Lead Effectiveness Study Results
Permalink >
May 2021
To complete the 2021 ILE study, Pied Piper submitted customer inquiries through the individual websites of 6,407 dealerships between July 2020 and March 2021, asking a question about a vehicle in inventory, and providing a customer name, email address and local telephone number. Pied Piper then evaluated how the dealerships responded by email, telephone and text message over the next 24 hours. Twenty different measurements generate dealership ILE ...
Read More >
» View PDF of Article (2.24 MB)
Powersports Business
Dealership website lead study released: Pied Piper PSI study
Permalink >
May 2021
Harley-Davidson dealerships have ranked highest in the recently released 2021 Pied Piper PSI Internet Lead Effectiveness (ILE) Motorcycle/UTV Industry Study, which answers the question, "What happens when motorcycle or UTV customers visit a dealer website and inquire about a vehicle?" The Indian motorcycle brand was ranked second, followed by BMW and Polaris. Dealers for top brands improved their website response behaviors dramatically over the ...
Read More >
» View PDF of Article (1.33 MB)
Press Release: HARLEY-DAVIDSON DEALERSHIPS RANKED #1 IN 2021 FOR RESPONDING TO WEBSITE CUSTOMERS, REPORTS PIED PIPER PSI(R)
Much variation industrywide: top brands perform well, while others fail to improve
May 2021
Monterey, California, USA – May 3, 2021 – Harley-Davidson dealerships ranked highest in the 2021 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Motorcycle/UTV Industry Study, which answers the question, "What happens when motorcycle or UTV customers visit a dealer website and inquire about a vehicle?" The Indian motorcycle brand was ranked second, followed by BMW and Polaris. Dealers for top brands improved their website response ...
Read More >
» View PDF of Article (237.2 KB)
