Powersports Business
Sun Tracker leads pontoon brands in sales call effectiveness, according to study
October 2025
Study overview To complete the annual study, Pied Piper placed 849 mystery-shopper phone calls to dealerships representing the 17 largest pontoon brands in North America. Each store received a TLE score from 0 to 100, based on 25 proven best practices that directly correlate with higher sales and customer satisfaction. Sun Tracker achieved the highest overall TLE score of 51, seven points above the industry average. Pied Piper found that Sun ...
Read More >
» View PDF of Article (3.48 MB) 
Boating Industry
Bass Pro Shops' Sun Tracker ranked highest in sales call effectiveness study
Permalink >
October 2025
Pied Piper has released the results of its 2025 PSI Telephone Lead Effectiveness (TLE) study, which measured how effectively boat dealerships responded to sales customers who phoned to inquire about purchasing a pontoon boat. Bass Pro Shops’ Sun Tracker dealers ranked highest, followed by MasterCraft’s Crest, BRP’s Sea-Doo, Winnebago’s Barletta and Brunswick’s Harris pontoon boats. To complete the study, Pied Piper submitted 849 sales phone ...
Read More >
» View PDF of Article (2 MB)
Press Release: BASS PRO SHOPS RANKED HIGHEST IN 2025 BOAT INDUSTRY STUDY MEASURING RESPONSE TO SALES CUSTOMER CALLS
October 2025
Pied Piper’s Second Annual Boat Industry Telephone Lead Effectiveness® Study Performance Varied Widely Across Major Pontoon Boat Brands MONTEREY, CALIFORNIA – October 20, 2025 – Bass Pro Shops ranked highest in the 2025 Pied Piper PSI® Telephone Lead Effectiveness® (TLE®) Study, which measured how effectively boat dealerships responded to sales customers who phoned to inquire about purchasing a pontoon boat. Following Bass Pro Shops’ Sun Tracker ...
Read More >
» View PDF of Article (435.8 KB)
Compact Equipment
Kubota Ranks No. 1 in 2025 Compact Tractor Internet Lead Effectiveness Study
Permalink >
February 2025
Kubota dealerships ranked highest in the 2025 Pied Piper PSI Internet Lead Effectiveness (ILE) Compact Tractor Industry Study, which measured responsiveness to internet sales leads coming through dealership websites. Following Kubota were Kioti, TYM, Mahindra and John Deere. Pied Piper submitted customer inquiries through the websites of 726 compact tractor dealerships representing all major brands. Each inquiry asked a specific question about a ...
Read More >
» View PDF of Article (3.86 MB)
Rural Lifestyle Dealer
Kubota Dealers Ranked Highest in 2025 Pied Piper Internet Lead Effectiveness Study
February 2025
Kubota dealerships ranked highest in the 2025 Pied Piper PSI Internet Lead Effectiveness (ILE) Compact Tractor Industry Study, which measured responsiveness to internet sales leads coming through dealership websites. Following Kubota were Kioti, TYM, Mahindra and John Deere. Pied Piper submitted customer inquiries through the websites of 726 compact tractor dealerships representing all major brands. Each inquiry asked a specific question about ...
Read More >
» View PDF of Article (1.13 MB)
OPE Magazine
Pied Piper releases annual Internet Lead Effectiveness study results
February 2025
Kubota dealerships ranked highest in the 2025 Pied Piper PSI Internet Lead Effectiveness (ILE) Compact Tractor Industry Study, which measured responsiveness to internet sales leads coming through dealership websites. Following Kubota were Kioti, TYM, Mahindra and John Deere. Pied Piper submitted customer inquiries through the websites of 726 compact tractor dealerships representing all major brands. Each inquiry asked a specific question about a ...
Read More >
» View PDF of Article (728.3 KB)
Press Release: KUBOTA DEALERS RANKED HIGHEST IN 2025 COMPACT TRACTOR INDUSTRY STUDY MEASURING RESPONSE TO WEBSITE CUSTOMERS
Room to Improve: 4 out of 10 online inquiries received no personal response
Industry average performance unchanged since last year, but top-ranked Kubota dealer performance increased substantially
February 2025
Monterey, California, USA – February 3, 2025 – Kubota dealerships ranked highest in the 2025 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Compact Tractor Industry Study, which measured responsiveness to internet sales leads coming through dealership websites. Following Kubota were Kioti, TYM, Mahindra and John Deere. Pied Piper submitted customer inquiries through the websites of 726 compact tractor dealerships representing all major ...
Read More >
» View PDF of Article (976.6 KB)
Powersports Business
Sea-Doo dealers rank highest in 2024 Boat Industry Study
October 2024
Telephone Lead Effectiveness (TLE) measures what happens when a sales customer interested in purchasing a product phones a dealership. How effectively does the dealership answer the call, provide the help the customer desires, and encourage the customer to visit the dealership and become a buyer? To complete the study, Pied Piper anonymously phoned 802 dealerships between March 2024 and September 2024 at locations representing the seventeen ...
Read More >
» View PDF of Article (633.5 KB)
Boating Industry
Sea-Doo dealers rank highest in 2024 Pied Piper study
October 2024
BRP Inc’s Sea-Doo dealerships were ranked highest according to the 2024 Pied Piper PSI Telephone Lead Effectiveness (TLE) Study, which measured responsiveness to sales customers who phoned boat dealerships interested in purchasing a pontoon boat. Following Sea-Doo were dealerships selling Polaris Inc’s Bennington, Avalon & Tahoe Manufacturing’s Avalon, and Brunswick Corporation’s Harris. For more than fifteen years Pied Piper has provided ...
Read More >
» View PDF of Article (1.67 MB)
Press Release: BRP'S SEA-DOO DEALERS RANKED HIGHEST IN 2024 BOAT INDUSTRY STUDY MEASURING RESPONSE TO SALES CUSTOMER CALLS
Boat industry's first measurement & ranking by Pied Piper's Telephone Lead EffectivenessTM
October 2024
Monterey, California – October 28, 2024 – BRP Inc’s Sea-Doo dealerships were ranked highest according to the 2024 Pied Piper PSI® Telephone Lead Effectiveness™ (TLE™) Study, which measured responsiveness to sales customers who phoned boat dealerships interested in purchasing a pontoon boat. Following Sea-Doo were dealerships selling Polaris Inc’s Bennington, Avalon & Tahoe Manufacturing’s Avalon, and Brunswick Corporation’s Harris. ...
Read More >
» View PDF of Article (642.7 KB)
