Yahoo Autos
Online vs. Phone: Who Wins in Service Appointments?
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October 2025
It should be easy, not annoying, for a customer to schedule a vehicle service appointment with a dealership. But sometimes it’s a hassle, as evidenced by a Pied Piper Management Co. study. The consultancy measured how effectively dealerships by brand handled service appointment requests, both online and on the telephone. Some dealerships did better than others. The ones with problems risk losing customer confidence and loyalty. “All a service ...
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Wards Auto
Online vs. Phone: Who Wins in Service Appointments?
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October 2025
It should be easy, not annoying, for a customer to schedule a vehicle service appointment with a dealership. But sometimes it’s a hassle, as evidenced by a Pied Piper Management Co. study. The consultancy measured how effectively dealerships by brand handled service appointment requests, both online and on the telephone. Some dealerships did better than others. The ones with problems risk losing customer confidence and loyalty. “All a service ...
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USED CAR NEWS
MINI USA Tops Service Scheduling Rankings
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September 2025
MINI USA ranked highest in Pied Piper's new 2025 PSI Service Scheduling Effectiveness (SSE) Auto Industry Study. For the first time, the study combined both Service Telephone Effectiveness (STE) and new Service Website Effectiveness (SWE) to measure how well dealerships schedule service appointments. Following MINI in overall SSE score were Lexus, BMW, Mazda, and Honda. While MINI had the highest overall SSE score in the 2025 study, Porsche ...
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Automotive News
Mini top brand for scheduling service appointments, study shows
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September 2025
Pied Piper has combined its Service Telephone Effectiveness study and a new Service Website Effectiveness report to measure how well dealerships schedule service appointments. For the combined Service Scheduling Effectiveness Auto Industry Study, the consulting firm known for its benchmarking reports submitted nearly 5,000 service requests to dealerships representing every major auto brand. Dealerships received website and telephone scores from ...
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Press Release: MINI USA LEADS AUTO INDUSTRY IN 2025 STUDY RANKING SERVICE SCHEDULING EFFECTIVENESS BY WEBSITE AND PHONE
September 2025
First-ever Service Scheduling Effectiveness™ (SSE™) study combined both website and phone performance Porsche ranked highest in the Service Website Effectiveness™ portion of the study Lexus ranked at the top of the Service Telephone Effectiveness® portion of the study Monterey, California, USA – September 15, 2025 – MINI USA ranked highest in Pied Piper’s new 2025 PSI® Service Scheduling Effectiveness™ (SSE™) Auto Industry Study. For the first ...
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Motorcycle & Powersports News
Indian Motorcycle Dealers Rank 1st for Website Customer Response
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April 2025
Polaris Inc.’s Indian Motorcycle dealerships ranked highest in the 2025 Pied Piper PSI Internet Lead Effectiveness (ILE) Powersports Industry Study, measuring dealer response to internet sales leads coming through dealership websites. Following Indian were Harley-Davidson, BMW, and BRP’s Can-Am Off-Road dealers. Pied Piper submitted customer inquiries through 2,523 powersports dealership websites representing 27 brands. Each inquiry asked a ...
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Powersports Business
Indian dealers top-ranked again in PSI study measuring website responses
April 2025
Polaris Inc’s Indian Motorcycle dealerships ranked highest in the 2025 Pied Piper PSI Internet Lead Effectiveness (ILE) Powersports Industry Study for the third time, measuring responsiveness to internet sales leads from dealership websites. Following Indian were Harley-Davidson, BMW, and BRP’s Can-Am off-road dealers.
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Press Release: INDIAN MOTORCYCLE DEALERS TOP-RANKED FOR THIRD YEAR IN 2025 STUDY MEASURING RESPONSE TO WEBSITE CUSTOMERS
Overall industry average score unchanged: improvements in phone behaviors and overall response rate offset by fewer personal email responses
April 2025
Monterey, California, USA – April 7, 2025 – Polaris Inc’s Indian Motorcycle dealerships ranked highest in the 2025 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Powersports Industry Study, measuring responsiveness to internet sales leads coming through dealership websites. Following Indian were Harley-Davidson, BMW, and BRP’s Can-Am off-road dealers. Pied Piper submitted customer inquiries through 2,523 powersports dealership websites ...
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Digital Dealer
Auto Industry Improves Response to Website Customers
March 2025
Pied Piper’s 2025 PSI Internet Lead Effectiveness (ILE) Auto Industry Study, which measured responsiveness to internet sales leads coming through dealership websites, found the overall auto industry average performance increased three points to 65, the highest average to date. Looking at the past five years, the auto industry has maintained a steady upward trend in performance. For example, in the 2025 study, 28 brands achieved ILE scores of 60 ...
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Automotive News
Dealerships keep improving internet sales lead responses
March 2025
Dealerships are continuing to improve how they respond to internet sales leads, though about 20 percent of customer inquiries still receive no personal response, a new study from industry consultant Pied Piper found. The firm’s 2025 Internet Lead Effectiveness Auto Industry Study found the average internet lead effectiveness score was 65 out of a possible 100, three points higher than a year ago and the highest average since the company began ...
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