Recent Press

MINI USA ranked highest in Pied Piper's new 2025 PSI Service Scheduling Effectiveness (SSE) Auto Industry Study. For the first time, the study combined both Service Telephone Effectiveness (STE) and new Service Website Effectiveness (SWE) to measure how well dealerships schedule service appointments. Following MINI in overall SSE score were Lexus, BMW, Mazda, and Honda. While MINI had the highest overall SSE score in the 2025 study, Porsche ranked highest in the website portion and Lexus achieved the highest telephone score.

Pied Piper submitted 4,887 service requests to dealerships representing every major automobile brand. Dealerships received website-SWE and telephone-STE scores, each ranging from 0-100, based on their performance in weighted measurements tied to best practices most likely to drive service revenue and customer loyalty. The SWE and STE scores are then combined into a single Service Scheduling Effectiveness (SSE) score, with each brands overall SSE score reflecting the average performance of their dealerships.

MINI achieved an overall SSE score of 66, the highest average score in this year's study and 7 points higher than the industry average. MINI's strength came from balanced performance across both website and telephone service scheduling—placing 2nd in Service Website Effectiveness and 3rd in Service Telephone Effectiveness. By contrast, other brands that ranked higher in one channel often performed worse in the other, resulting in lower combined SSE scores.