Automotive News
Infiniti dealerships take first place in online responsive study for second year in a row
March 2022
Infiniti dealerships ranked highest in the Pied Piper PSI Internet Lead Effectiveness Study for the second year in a row, showing their ability to successfully work through the supply shortage and pandemic. Pied Piper submitted 3,628 inquiries on dealership websites asking specific questions and gave a score out of 100 based on how well the dealerships responded over the next 24 hours, it said in a press release Monday. Although Infiniti's ...
Read More >
» View PDF of Article (1.66 MB) 
Automotive News First Shift
Infiniti tops internet lead study
March 2022
Infiniti's U.S. dealers were ranked number one in Pied Piper's 2022 Internet Lead Effectiveness Study
Read More >
Wards Auto
Some Car Dealers Good, Some Not-So-Hot at Handling Internet Leads
Permalink >
March 2022
Virtually all car dealers know it’s worthwhile to promptly field Internet customer inquiries, says Fran O’Hagan, CEO of consulting firm Pied Piper. But that doesn’t mean all dealers are quick enough on the draw, as evidenced by the 2022 Pied Piper PSI Internet Lead Effectiveness Study. It measures by-brand responsiveness to mystery-shopping Internet leads sent to dealer websites. “I don’t think there is a car dealer out there who says, ‘No, ...
Read More >
» View PDF of Article (1.75 MB)
Press Release: INFINITI DEALERS RANKED HIGHEST AHEAD OF CADILLAC AND LEXUS AS MOST RESPONSIVE TO WEBSITE CUSTOMER QUERIES; MAZDA AND SUBARU RANKED HIGHEST AMONG MAINSTREAM BRANDS
Despite inventory shortages and COVID-19, dealers who responded faster by text, phone, and email showed markedly stronger sales to web customers
March 2022
Monterey, California – March 7, 2022 – For the second consecutive year, Infiniti dealerships were ranked highest according to the 2022 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Study, which measured responsiveness to Internet leads coming though dealership websites – a top requirement for retail success. Mazda and Subaru dealers were ranked highest of the mainstream brands. “Most dealers had less inventory in 2021, but dealer treatment ...
Read More >
» View PDF of Article (697.1 KB)
Wards Auto
Chrysler Tops at Connecting EVs With Customers - The Pied Piper study looked at how well automakers and dealers do at promoting electric vehicles and at handling customers interested in them.
Permalink >
July 2021
Chrysler tops a new study's ranking of how well vehicle brands feature their electrified vehicles online and how well dealerships field EV customer inquiries, both digitally and in-store. Chrysler's high score is ironic for a couple of reasons. First, although Chrysler is a venerable nameplate, it seldom tops auto industry rankings. Second, the brand only offers one electrified product: the Pacifica plug-in hybrid minivan. Now a Stellantis ...
Read More >
» View PDF of Article (4.08 MB)
Press Release: ELECTRIC VEHICLE CAR-SHOPPING EXPERIENCE VARIES BY BRAND: PIED PIPER “OMNICHANNEL PSI(R) FOR EVs” REPORTS CHRYSLER BRAND RANKED #1, FOLLOWED BY BMW AND MINI
Most auto buyers first shop online, then visit a dealership. The 2021 Pied Piper Omnichannel PSI(R) for EVs Auto Industry Study measured effectiveness throughout each brand's customer path, from brand website, to dealer website, to dealership in-person
July 2021
Monterey, California – July 12, 2021 – Stellantis NV’s Chrysler brand ranked highest in the 2021 Pied Piper Omnichannel PSI® for Electric Vehicles (EVs) Auto Industry Study, which answered the question, “What happens when EV customers shop for a vehicle by first visiting the brand’s website, or a dealership website, and then visiting a dealership in person?” BMW was ranked second of the twenty-one battery electric or plug-in hybrid EV brands ...
Read More >
» View PDF of Article (555 KB)
Automotive News First Shift
Infiniti tops dealership website ranking
March 2021
Infiniti’s U.S. dealers were ranked number one in Pied Piper’s 2020 PSI Internet Lead Effectiveness Study.
Read More >
Wards Auto
Digital Auto Retailing Wonderful, Not Magical
Permalink >
March 2021
A mystery-shopping survey says car dealers are offering consumers more and more digital retailing tools - and 25% of their websites include the likes of "buy now" buttons. But it's questionable as to whether those serve merely as window dressing. Moreover, the 11th annual study indicates dealers whose websites feature "buy now" buttons failed to quickly respond to customer attempts to "chat" 44% of the time on average. Consultancy Pied Piper's ...
Read More >
» View PDF of Article (7.06 MB)
Press Release: INFINITI DEALERS RANKED #1 FOR RESPONDING TO WEBSITE CUSTOMERS REPORTS PIED PIPER PSI(R)
Industrywide, more digital retail tools appear; "click to buy" now offered by one in four websites
March 2021
Monterey, California, USA – March 8, 2021 – Infiniti dealerships ranked highest in the 2021 Pied Piper PSI® Internet Lead Effectiveness® Benchmarking Study, which answers the question, “What happens when customers visit a dealer website and inquire about a vehicle?” Dealerships selling Subaru vehicles were ranked second, followed by dealerships selling Acura. Brands with the greatest improvement from 2020 to 2021 were Infiniti, Subaru, Acura, ...
Read More >
» View PDF of Article (609.5 KB)
AIADA NEWS
Toyota Dealerships Rank No. 1 in Online Response Study
Permalink >
March 2020
"This part of the car business is as important as ever — customers grabbing their phone and looking something up is just how any kind of shopping is begun now," Pied Piper CEO Fran O'Hagan said in an email to Automotive News.
Read More >
» View PDF of Article (3.09 MB)
