Car Dealership Guy
Napleton Auto Group outclasses field on internet lead response rate
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May 2026
For Napleton Auto Group, following up on leads with a phone call is essential. The dealership group led its peers with a 97% rate of following up on customer inquiries with a phone call during Pied Piper’s Prospect Satisfaction Index and Internet Lead Effectiveness Behavior, and captured the top overall score for a fifth straight year. Zooming in: Napleton has not only scored the best among dealerships but has also improved its score each year. ...
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