Rural Lifestyle Dealer
Kubota Ranked Highest in 2026 Web Lead Response Study
February 2026
Kubota dealerships were ranked highest in the 2026 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Compact Tractor Industry Study, which measured dealership responsiveness to internet sales leads. Pied Piper submitted customer inquiries through 772 compact tractor dealership websites representing all major brands. Kubota dealerships achieved an average ILE score of 37 out of 100, while the total industry averaged 29, however both dropped five and four points respectively since the previous year's study. Following Kubota in the rankings were TYM, Mahindra, John Deere, and Yanmar.
The study found that 47% of all tractor customer inquiries received no personal response, a rate 7% worse than last year. 2026 marks the fifth year that Pied Piper measured and reported compact tractor brand web-response performance, and these results show that industry average performance has not improved since 2022, while dealers in other motor vehicle industries have substantially raised their level of performance.
"The tractor industry has not improved in five years, and half of website customers receive no personal response," said Cameron O'Hagan, Vice President of Metrics and Analytics at Pied Piper. "However, dealers receiving monthly web-response measurement and reporting dramatically outperform the industry, averaging an ILE score of 48, well above all compact tractor brands and also higher than the powersports industry average."