Recent Press - Bass Pro Shops

Study overview To complete the annual study, Pied Piper placed 849 mystery-shopper phone calls to dealerships representing the 17 largest pontoon brands in North America. Each store received a TLE score from 0 to 100, based on 25 proven best practices that directly correlate with higher sales and customer satisfaction. Sun Tracker achieved the highest overall TLE score of 51, seven points above the industry average. Pied Piper found that Sun ... Read More >

Pied Piper has released the results of its 2025 PSI Telephone Lead Effectiveness (TLE) study, which measured how effectively boat dealerships responded to sales customers who phoned to inquire about purchasing a pontoon boat. Bass Pro Shops’ Sun Tracker dealers ranked highest, followed by MasterCraft’s Crest, BRP’s Sea-Doo, Winnebago’s Barletta and Brunswick’s Harris pontoon boats. To complete the study, Pied Piper submitted 849 sales phone ... Read More >

Pied Piper’s Second Annual Boat Industry Telephone Lead Effectiveness® Study Performance Varied Widely Across Major Pontoon Boat Brands MONTEREY, CALIFORNIA – October 20, 2025 – Bass Pro Shops ranked highest in the 2025 Pied Piper PSI® Telephone Lead Effectiveness® (TLE®) Study, which measured how effectively boat dealerships responded to sales customers who phoned to inquire about purchasing a pontoon boat. Following Bass Pro Shops’ Sun Tracker ... Read More >