Recent Press
Boating Industry
Bass Pro Shops' Sun Tracker ranked highest in sales call effectiveness study
October 2025
Pied Piper has released the results of its 2025 PSI Telephone Lead Effectiveness (TLE) study, which measured how effectively boat dealerships responded to sales customers who phoned to inquire about purchasing a pontoon boat. Bass Pro Shops’ Sun Tracker dealers ranked highest, followed by MasterCraft’s Crest, BRP’s Sea-Doo, Winnebago’s Barletta and Brunswick’s Harris pontoon boats.
To complete the study, Pied Piper submitted 849 sales phone inquiries to dealerships representing the seventeen largest pontoon boat brands. Each dealership received a TLE score ranging from 0 to 100, based on their performance across 25 best-practice measurements proven to drive sales revenue and customer loyalty. Each brand’s overall TLE score reflects the average performance of their dealerships in the study.
