Recent Press - Brendan Baker

View all articles or select industry below:

All    Automotive    Powersports    Ag, Boat, RV, Other    RSS Feed

Powersports Business Sun Tracker leads pontoon brands in sales call effectiveness, according to study

Powersports Business
Sun Tracker leads pontoon brands in sales call effectiveness, according to study

October 2025

Study overview To complete the annual study, Pied Piper placed 849 mystery-shopper phone calls to dealerships representing the 17 largest pontoon brands in North America. Each store received a TLE score from 0 to 100, based on 25 proven best practices that directly correlate with higher sales and customer satisfaction. Sun Tracker achieved the highest overall TLE score of 51, seven points above the industry average. Pied Piper found that Sun ... Read More >

» View PDF of Article (3.48 MB) PDF Document


Powersports Business Lessons from auto dealers: processes, response times, ‘invisible' opportunities

Powersports Business
Lessons from auto dealers: processes, response times, ‘invisible' opportunities

September 2025

At first glance, a motorcycle dealership can look a lot like a car dealership. Both have a showroom, sales desks, a service department, and a parts counter. But according to Fran O’Hagan, founder and CEO of Pied Piper Management Company, the similarities end there. A main difference between powersports dealers and car dealers is the sales staff, Pied Piper points out. On the auto side, salespeople are often career professionals, motivated by ... Read More >

» View PDF of Article (1.12 MB) PDF Document

Site Navigation
Printed: October 28, 2025

All information contained within these documents is based upon patent-pending and/or proprietary methodology belonging to or licensed by Pied Piper Management Company, LLC and usage is subject to the terms and conditions specified in the Retailer Participation and License Agreement or other Agreements. Your acceptance of this information implies your consent to keep its contents private. © 2025 Pied Piper Management Company, LLC.