Boating Industry
Bass Pro Shops' Sun Tracker ranked highest in sales call effectiveness study
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October 2025
Pied Piper has released the results of its 2025 PSI Telephone Lead Effectiveness (TLE) study, which measured how effectively boat dealerships responded to sales customers who phoned to inquire about purchasing a pontoon boat. Bass Pro Shops’ Sun Tracker dealers ranked highest, followed by MasterCraft’s Crest, BRP’s Sea-Doo, Winnebago’s Barletta and Brunswick’s Harris pontoon boats. To complete the study, Pied Piper submitted 849 sales phone ...
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