Rural Lifestyle Dealer
BRP's Can-Am UTV/Side-By-Side Dealers Ranked #1 by 2019 Pied Piper Prospect Satisfaction Index
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September 2019
For the second year in a row, BRP’s Can-Am dealerships were the top ranked brand, reports the newly released 2019 Pied Piper Prospect Satisfaction Index (PSI) U.S. UTV Industry Benchmarking Study. The study measured in-person treatment of Utility Task Vehicle (UTV) shoppers who visited a dealership. Rankings by brand were determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring of dealership behaviors to ...
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Rural Lifesytyle Dealer
Podcast: The UTV Buying Experience: Which Dealerships Do it Better & Why
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August 2018
The 2018 Pied Piper Prospect Satisfaction Index (or PSI) U.S. UTV Industry Benchmarking Study measured the treatment of UTV shoppers who visited a dealership, with rankings determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to sales success. In the 2018 survey, BRP’s Can-Am brand ranked No. 1 among 19 manufacturers with Kawasaki and Honda ranking second and third. The discussion also covers to see ...
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Rural Lifestyle Dealer
The UTV Buying Experience: Which Dealerships Do It Better & Why
August 2018
The first-of-its-kind prospect satisfaction index (PSI) for the U.S. UTV industry was recently released, with BRP’s Can-Am brand ranking No. 1 among 19 manufacturers. Kawasaki and Honda ranked second and third, while Bobcat, Kubota and Textron were tied for fourth. Pied Piper Management Co. conducted the survey, which measured the treatment of UTV shoppers. The company develops and runs measurement/improvement programs to maximize the performance ...
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Press Release: BMW TOP RANKED FOR RESPONSE TO MOTORCYCLE CUSTOMER INTERNET INQUIRIES, REPORTS PIED PIPER PSI(R)
Industrywide: Half of customers received no personal response within 24 hours
September 2017
Monterey, California, USA – September 11, 2017 – BMW motorcycle dealerships ranked highest in the 2017 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Motorcycle Industry Study, which measured how dealerships responded to customer inquiries received through dealership websites. Study rankings by brand were determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to dealership sales success. Pied Piper ...
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Press Release: BMW AND HONDA TOP RANKED FOR RESPONSE TO MOTORCYCLE CUSTOMER CONTACT THROUGH DEALER WEBSITES, REPORTS PIED PIPER PSI(R)
September 2016
Monterey, California – September 23, 2016 – BMW and Honda dealerships ranked highest in the 2016 Pied Piper PSI® Internet Lead Effectiveness™ (ILE™) Motorcycle Industry Study, which measured how motorcycle dealerships responded to customer inquiries received through dealership websites. Study rankings by brand were determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to dealership sales success. Pied ...
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MERCEDES-BENZ DEALERS RANKED HIGHEST BY 2015 PIED PIPER PSI(R) --MINI, BMW, LEXUS MOST IMPROVED--
July 2015
MONTEREY, CALIFORNIA – July 6, 2015 – For the seventh consecutive year, Mercedes-Benz dealerships ranked highest in the newly released 2015 Pied Piper Prospect Satisfaction Index® (PSI®) U.S. Auto Industry Benchmarking Study, which measured treatment of car-shoppers who visited 6,370 dealerships throughout the country. Study rankings by brand were determined by the patent-pending Pied Piper PSI process, which ties “mystery shopping” ...
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MERCEDES-BENZ DEALERS RANKED HIGHEST BY 2014 PIED PIPER PSI(R)
July 2014
MONTEREY, CALIFORNIA – July 7, 2014 – Mercedes-Benz dealerships ranked highest in the newly released 2014 Pied Piper Prospect Satisfaction Index® (PSI®) U.S. Auto Industry Benchmarking Study, which measured treatment of car-shoppers who visited 5,671 dealerships throughout the country. Study rankings by brand were determined by the patent-pending Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to industry sales ...
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Press Release: MERCEDES-BENZ, INFINITI AND LEXUS DEALERS RANKED HIGHEST BY 2013 PIED PIPER PSI(R)
July 2013
MONTEREY, CALIFORNIA – July 8, 2013 – Mercedes-Benz dealerships ranked highest in the newly released 2013 Pied Piper Prospect Satisfaction Index® (PSI®) U.S. Auto Industry Benchmarking Study, which measured dealership treatment of car-shoppers. Study rankings by brand were determined by the patent-pending Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to industry sales success. Infiniti and Lexus dealerships, ...
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Press Release: MERCEDES-BENZ DEALERS TOP RANKED BY 2012 PIED PIPER PROSPECT SATISFACTION INDEX(R)
Treatment of car shoppers improves industry-wide; Highest industry average PSI score
July 2012
MONTEREY, CALIFORNIA – July 9, 2012 –Mercedes-Benz dealerships ranked highest in the newly released 2012 Pied Piper Prospect Satisfaction Index® (PSI®) U.S. Auto Industry Benchmarking Study, which measured dealership treatment of car-shoppers. Study rankings by brand were determined by the patent-pending Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to industry sales success. Acura, Infiniti and Lexus ...
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Wards Auto Blog: Steve Finlay
Don't Blame CRM System for Internet Ineffectiveness
April 2011
If auto dealerships respond slowly to Internet sales leads, don't blame customer-relationship management software, says Fran O'Hagan. He is CEO of Piped Piper, a consultancy that does an annual study using mystery shoppers to gauge Internet lead effectiveness of dealerships by vehicle brand. CRM systems help dealerships track and manage leads. But the systems only are as good as the people using them – if they use them at all. “CRM is great” and ...
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