WardsAuto
Want to Sell More Cars? Start by Answering Your Leads
Latest Pied Piper rankings reveal that quick, consistent digital follow-up is a top predictor of dealership sales success
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May 2025
Dealers who respond promptly and personally to online customer inquiries aren’t just offering good service – they’re selling more cars. That’s the takeaway from the 2025 Pied Piper Internet Lead Effectiveness (ILE) Auto Dealer Group Study, which ranks how well dealer groups respond to internet leads submitted through their websites. “Modern customers visit dealership websites first, and today’s sales success is driven by how the dealerships ...
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Auto Remarketing
Napleton sets record in topping dealer group rankings for internet lead response
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May 2025
When it comes to responding to internet leads, the best got better. Napleton Automotive Group earned the top spot in the 2025 Pied Piper PSI Internet Lead Effectiveness Auto Dealer Group Study, its fourth consecutive No. 1 ranking — and it set a record in the process. Napleton’s average internet lead effectiveness score of 91 among its dealerships is the first to break the 90-point barrier in Pied Piper’s annual study carried the dealership ...
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Automotive News
Dealerships: Call, text or email to boost web lead response times
May 2025
Dealerships that use email, text messages and phone calls in tandem to address online customer inquiries improve their web lead response times, industry consulting firm Pied Piper said in a new report. Pied Piper CEO Fran O’Hagan said pursuing the options together helps reach customers more effectively. “Otherwise, customers just don’t see or listen to the dealer’s response,” O’Hagan told Automotive News. That’s one of the central conclusions ...
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Press Release: SERRA AUTOMOTIVE RANKED FIRST IN 2024 DEALER GROUP STUDY FOR PROVIDING QUICK AND EASY SERVICE APPOINTMENTS
Most Improved: Napleton Automotive Group Improved Ranking from Last to Second with 14-point Gain Over 2023 Pied Piper Study Results
September 2024
Monterey, California – September 9, 2024 – Serra Automotive was ranked first out of 20 auto dealer groups in Pied Piper’s 2024 PSI® Service Telephone Effectiveness® (STE®) Study, which measured the efficiency and quality of service telephone calls from a customer’s objective of quickly and easily setting up a service appointment. Following Serra Automotive in the rankings were Napleton Automotive Group, Berkshire Hathaway Automotive and Group 1 ...
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Automotive News Daily Drive Podcast
Pied Piper CEO Fran O'Hagan discusses the 2024 Dealer Group Service Telephone Effectiveness(R) Study results with Automotive News
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August 2024
We in the auto industry have been fixated on measuring service customer satisfaction. We've measured it all kinds of ways for decades, but if truth be told what we really care about is loyalty, and we've been using customer satisfaction as a proxy to measure loyalty. If you think about it what we really care about is what customers do rather than what customers say. You may say you're satisfied but really what I'm interested in is are you going ...
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Automotive News
Group 1 scored highest in a survey of the top 17 dealership groups on how well they answered service calls and booked appointments
July 2023
When a customer calls to make a service appointment at a Group 1 Automotive dealership, there's a roughly 95 percent chance their call will be answered within 20 seconds and only a 2 percent chance the call will go unanswered. Stats like that explain why the nearly 150 participating Group 1 stores ranked first in handling service appointment calls in a study by Pied Piper Management Co. from January to May. The study relied on "mystery shoppers" ...
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Automotive News
Frictionless service call processes can enhance customer loyalty, study finds
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July 2023
A fair number of fixed ops departments nationwide turn away customers every day by failing to do something very simple and elemental: efficiently handle phone calls and book service appointments. In fact, according to a survey performed by Pied Piper Management Co., an average of 1 out of every 9 "secret shoppers" — or around 11 percent — who called 1,739 auto dealerships hung up without booking an appointment. Those stores were owned by 17 of ...
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Automotive News
Automotive News Discussion: Survey shows which dealer groups handle service calls best
July 2023
Pied Piper has been able to add some data science to its service telephone effectiveness dealership survey, giving dealerships for the first time an idea how well they are handling customer service calls.
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CarScoops.com
Need To Book A Service? These Are The Best And Worst U.S. Dealer Groups For Booking Workshop Time
June 2023
We've all heard some horror stories about dealers performing lousy repair and maintenance work on cars, and also some testimonials from customers whose dealers go the extra mile. But that service experience starts long before your car reaches the workshop. First, you've got to book your car in for a shop visit, and a new study reveals which dealer groups handle that best, and which need to up their game. Group 1 Automotive came out top, but if ...
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Wards Auto
Group 1 Ranks No. 1 in Handling Service Customer Calls
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June 2023
Group 1 Automotive tops a new survey on how well America's largest dealership groups handle customer phone calls to their service departments, Consultancy Pied Piper's inaugural Service Telephone Effectiveness Study focused on how quickly and efficiently service departments handle calls for service appointments (see chart below story). Following Houston-based Group 1, Dallas-based Berkshire Hathaway Automotive and Salt Lake City-based Ken Garff ...
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