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Green Industry Pros
Study Reveals 42% Lead Failure Rate | Results of customer interaction with national home service brands.
May 2026
Home services companies often fail to answer the phone or follow up promptly, and many of those customers commit to another provider before the first company even realizes the opportunity was missed.
For the 2026 2026 Pied Piper Lead Handling Effectiveness Home Services Study, Pied Piper measured the performance of 31 of the largest home services brands, completing 3,211 evaluations nationwide between October 2025 and January 2026. The study evaluated major home services brands based on how effectively they interacted with new customers by phone, chat and web form, as well as follow-up by phone, text and email. Of the lawncare services included, TruGreen ranked highest, receiving an LHE score of 49.
"Customers seeking home services typically attempt to contact several companies before choosing one," said Cameron O'Hagan, Vice President of Metrics & Analytics at Pied Piper. "Our study shows that far too often companies fail to answer the phone or follow up promptly, and customers commit to another provider before the first company even realizes the opportunity was missed."
