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Best Practice Measurement & Reporting to Help Your Retailers Grow, Powered by Data Science & Interactive A.I.
Recent Press - Toyota Internet Lead Effectiveness
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Car Dealership Guy
Dealers are responding faster than ever to web leads, but automation risks linger
February 2026
Responsiveness to sales leads submitted through dealership websites has improved overall, with Infiniti stores ranking as the most responsive to customer inquiries. The details: According to the 2026 Pied Piper PSI Internet Lead Effectiveness (ILE) Auto Industry Study, the average Infiniti store scored 11 points higher than the industry average out of 100. Infiniti dealerships earned a score of 82 out of 100 in the study, which analyzed ... Read More >
Auto Remarketing
Study finds AI raises dealerships' internet lead responsiveness, but creates added risks
February 2026
They say records are made to be broken. In the case of auto dealerships’ responsiveness to internet leads, it seems they’re made to be broken every year. For the fourth consecutive year, the industry average for responding to inquiries submitted through dealership websites soared to an all-time high in the 2026 Pied Piper PSI Internet Lead Effectiveness Auto Industry Study. The study, in its 15th year, showed franchise dealerships representing ... Read More >
