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National Today Infiniti Dealers Rank Highest in 2026 Web Lead Response Study; AI and Automation Drive Industry Improvement

National Today
Infiniti Dealers Rank Highest in 2026 Web Lead Response Study; AI and Automation Drive Industry Improvement

February 2026

"Automation and AI have improved dealer responsiveness, but the greatest risk is in the handoffs; between systems and from AI to dealership staff. Teams assume automation is working and that someone will step in if it fails. Too often, no one does. Independent measurement such as ILE reveals those hidden breakdowns before they cost sales and erode brand trust."

— Cameron O'Hagan, Vice President of Metrics and Analytics (Pied Piper Management Company, LLC)

Big picture: Pied Piper emphasized that automation can accelerate response times, but ultimate responsibility still rests with dealership teams. The study suggests that stores performing best maintain clear lead-routing processes, defined follow-up standards, and reliable coordination between AI tools and human staff.

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Printed: March 16, 2026

All information contained within these documents is based upon patent-pending and/or proprietary methodology belonging to or licensed by Pied Piper Management Company, LLC and usage is subject to the terms and conditions specified in the Retailer Participation and License Agreement or other Agreements. Your acceptance of this information implies your consent to keep its contents private. © 2026 Pied Piper Management Company, LLC.