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MINI USA Tops Service Scheduling Rankings
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September 2025
MINI USA ranked highest in Pied Piper's new 2025 PSI Service Scheduling Effectiveness (SSE) Auto Industry Study. For the first time, the study combined both Service Telephone Effectiveness (STE) and new Service Website Effectiveness (SWE) to measure how well dealerships schedule service appointments. Following MINI in overall SSE score were Lexus, BMW, Mazda, and Honda. While MINI had the highest overall SSE score in the 2025 study, Porsche ...
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