Recent Press - Motorcycle Mystery Shopping (Page 12)

View all articles or select industry below:

All    Automotive    Powersports/UTV    Ag, RV, Other    RSS Feed

Press Release: 2008 Pied Piper PSI® U.S. Motorcycle Industry Study Harley-Davidson Dealers Keep Highest Ranking

Press Release: 2008 Pied Piper PSI® U.S. Motorcycle Industry Study
Harley-Davidson Dealers Keep Highest Ranking

April 2008

Harley-Davidson dealerships kept the highest ranking in the study, which evaluated and benchmarked shopping experiences at 830 motorcycle dealerships nationwide, representing all major brands. Telephone and Internet/Email Response also Measured. The 2008 study marked the first time that we measured not only a shopper's experience at the dealership, but also a shopper’s experience contacting the dealership separately by telephone and by internet ... Read More >

» View PDF of Article (124.9 KB) PDF Document


Powersports Business Industry Comparison Shows Sales Flaws

Powersports Business
Industry Comparison Shows Sales Flaws

January 2008

A company that has examined the sales processes in the powersports, auto and RV industries has found the motorcycle industry significantly trails its counterparts in simple sales processes. That conclusion, reached by a management consulting company that works with Ducati North America and Victory, is good news for an industry that is likely to be down in retail sales for 2007 compared to the previous year. If dealerships can improve sales ... Read More >

» View PDF of Article (447.4 KB) PDF Document


Powersports Business Ducati seeks to build on its brand name

Powersports Business
Ducati seeks to build on its brand name

September 2007

For a new dealer evaluation and incentive program, Ducati used Pied Piper Management Company’s “prospect satisfaction index” rather than customary customer satisfaction scoring. Ducati CEO Michael Lock said Ducati opted against using the more common measuring stick—customer satisfaction surveys—because “it’s creating the wrong type of relationship between the dealer and the customer.” Lock said such surveys put pressure on dealer staff to ... Read More >

» View PDF of Article (30.4 KB) PDF Document


PowerSports Business How often are consumers pushed off brands?

PowerSports Business
How often are consumers pushed off brands?

July 2007

Motorcycle salespeople move their customers from one brand to another more than their counterparts in the RV and auto industries do. And the brand can make a big difference in whether a salesperson will direct the consumer’s attention to the product that they originally asked about or direct them to an entirely different model and line. Read More >

» View PDF of Article (383.1 KB) PDF Document


Powersports Business Comparing the retail experience in 3 industries

Powersports Business
Comparing the retail experience in 3 industries

July 2007

A unique survey analyzing the sales process in the motorcycle, auto and RV industries shows the powersports sector lacking in several key categories. Read More >

» View PDF of Article (23.9 KB) PDF Document


Motorcycle Product News H-D Dealerships Top Prospect Satisfaction

Motorcycle Product News
H-D Dealerships Top Prospect Satisfaction

May 2007

2007 Pied Piper Prospect Satisfaction Index. "For the first time, manufacturers and dealers have a clear set of guidelines for improving sales processes." Read More >

» View PDF of Article (704.4 KB) PDF Document


Dealernews High Marks for H-D

Dealernews
High Marks for H-D

March 2007

Harley-Davidson salespeople are more likely to fully engage a customer, a virtue that earned the OEM's dealerships high marks in a recent consumer survey. Read More >

» View PDF of Article (226.7 KB) PDF Document


PowerSports Business Survey: Harley Tops Among Industry Retailers

PowerSports Business
Survey: Harley Tops Among Industry Retailers

February 2007

Harley-Davidson dealerships have the most effective sales force and provide the best shopping experience among top motorcycle brands, according to what is believed to be the first survey of its kind in the powersports industry. Read More >

» View PDF of Article (1.6 MB) PDF Document


PowerSports Business All Indicators Point to an Inept Sales Force

PowerSports Business
All Indicators Point to an Inept Sales Force

February 2007

The first ever Pied Piper Satisfaction Index points to one industry misgiving: our sales staffs are inept. Acknowledge that your sales staff and its procedures are less than what they could be, perhaps drastically so. And then do something about it. Read More >

» View PDF of Article (1.06 MB) PDF Document


Site Navigation
Printed: October 31, 2024

All information contained within these documents is based upon patent-pending and/or proprietary methodology belonging to or licensed by Pied Piper Management Company, LLC and usage is subject to the terms and conditions specified in the Retailer Participation and License Agreement or other Agreements. Your acceptance of this information implies your consent to keep its contents private. © 2024 Pied Piper Management Company, LLC.