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Auto Success Online
Infiniti Dealers Lead 2026 Pied Piper Internet Lead Effectiveness Study
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March 2026
Infiniti dealerships ranked highest in the 2026 Pied Piper PSI Internet Lead Effectiveness (ILE) Auto Industry Study, which measured and ranked responsiveness to sales leads submitted through dealership websites. Now in its 15th year, the study measured responses to customer inquiries sent to 3,290 dealership websites representing all major auto brands. The average Infiniti dealership achieved a score of 82 out of 100, while the total industry ... Read More >
Car Dealership Guy
Dealers are responding faster than ever to web leads, but automation risks linger
February 2026
Responsiveness to sales leads submitted through dealership websites has improved overall, with Infiniti stores ranking as the most responsive to customer inquiries. The details: According to the 2026 Pied Piper PSI Internet Lead Effectiveness (ILE) Auto Industry Study, the average Infiniti store scored 11 points higher than the industry average out of 100. Infiniti dealerships earned a score of 82 out of 100 in the study, which analyzed ... Read More >
National Today
Infiniti Dealers Rank Highest in 2026 Web Lead Response Study; AI and Automation Drive Industry Improvement
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February 2026
“Automation and AI have improved dealer responsiveness, but the greatest risk is in the handoffs; between systems and from AI to dealership staff. Teams assume automation is working and that someone will step in if it fails. Too often, no one does. Independent measurement such as ILE reveals those hidden breakdowns before they cost sales and erode brand trust.” — Cameron O'Hagan, Vice President of Metrics and Analytics (Pied Piper Management ... Read More >
Used Car News
Study Ranks Dealership Lead Effectiveness
February 2026
Infiniti dealerships ranked highest in the 2026 Pied Piper PSI Internet Lead Effectiveness (ILE®) Auto Industry Study, which measured and ranked responsiveness to sales leads submitted through dealership websites. Now in its fifteenth year, the study measured response to customer inquiries sent to 3,290 dealership websites representing all major auto brands. The average Infiniti dealership achieved a score of 82 out of 100, while the total ... Read More >
Auto Remarketing
Study finds AI raises dealerships' internet lead responsiveness, but creates added risks
February 2026
They say records are made to be broken. In the case of auto dealerships’ responsiveness to internet leads, it seems they’re made to be broken every year. For the fourth consecutive year, the industry average for responding to inquiries submitted through dealership websites soared to an all-time high in the 2026 Pied Piper PSI Internet Lead Effectiveness Auto Industry Study. The study, in its 15th year, showed franchise dealerships representing ... Read More >
Press Release: INFINITI DEALERS RANK HIGHEST IN 2026 WEB LEAD RESPONSE STUDY; AI AND AUTOMATION DRIVE INDUSTRY IMPROVEMENT
February 2026
AI and automation: Customers received “perfect” responses more than half the time, a rate that has doubled in 5 years Risks of automation: When AI required human intervention, customer questions were twice as likely to go unanswered ChatGPT search results: Local customers for one in four dealers were sent to another dealer instead AUSTIN, TEXAS, USA – February 23, 2026 – Infiniti dealerships ranked highest in the 2026 Pied Piper PSI® Internet ... Read More >
Wards Auto
Sales Leads Caught in the Web
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April 2024
A mystery-shopping survey says auto dealerships are getting better - and faster - at responding to online customer inquiries. In this year's Pied Piper Internet Lead Effectiveness Study, 34% of dealerships scored above 80 (providing a quick and thorough personal response). Twenty-one percent scored below 40, with the worst markdown transgression being a failure to respond at all. Industrywide average performance increased four points to a ... Read More >
Automotive News
Dealerships' responses to website inquiries improving, new study shows
March 2024
More dealerships than ever provided more thoughtful and thorough personal responses to inquiries on their websites, according to a new study from Pied Piper. The study, released this month,ranks dealerships on a 100-point scale based on how they responded to mystery-customer inquiries on their websites within 24 hours. The industry average score rose to 62, the highest since Pied Piper started tracking responses in 2011. Many dealerships ... Read More >
Auto Connected Car News
Infiniti, VW, Cadillac, Subaru & Polestar Most Responsive to Internet Leads
March 2024
Infiniti dealerships were ranked highest according to the 2024 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Study, which measured responsiveness to customer internet leads coming though dealership websites. Following Infiniti were Volkswagen, Cadillac, Subaru, and Polestar. Pied Piper submitted mystery-shopper customer inquiries through the individual websites of 3,957 dealerships, asking a specific question about a vehicle in inventory, ... Read More >
Used Car News
Study Focuses on Following Up on Leads
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March 2024
Infiniti dealerships were ranked highest according to the 2024 Pied Piper PSI Internet Lead Effectiveness Study, which measured responsiveness to customer internet leads coming though dealership websites. Following Infiniti were Volkswagen, Cadillac, Subaru, and Polestar. Pied Piper submitted mystery-shopper customer inquiries through the individual websites of 3,957 dealerships, asking a specific question about a vehicle in inventory, and ... Read More >
