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Press Release: NAPLETON AUTO GROUP ACHIEVES RECORD SCORE IN 2025 DEALER GROUP STUDY MEASURING RESPONSE TO WEBSITE CUSTOMERS Overall industry average score improved: faster email and phone responses and more use of texts to answer customer questions

Press Release: NAPLETON AUTO GROUP ACHIEVES RECORD SCORE IN 2025 DEALER GROUP STUDY MEASURING RESPONSE TO WEBSITE CUSTOMERS
Overall industry average score improved: faster email and phone responses and more use of texts to answer customer questions
Large variance in dealer group performance: 50-point spread in average scores, with 9 groups improving and 7 declining from the previous year

May 2025

Monterey, California, USA – May 5, 2025 – Napleton Automotive Group dealerships ranked highest in the 2025 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Auto Dealer Group Study, which measured responsiveness to internet sales leads coming through dealership websites. Following Napleton were Ciocca Automotive, Herb Chambers Auto Group, and Berkshire Hathaway Automotive. Pied Piper submitted customer inquiries through 2,105 automobile ... Read More >

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Printed: May 9, 2025

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