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Recent Press - Motorcycle Mystery Shopping (Page 5)
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Powersports Business Blog
Do today's motorcycles provide an opportunity to sell more extended warranties?
July 2012
Stop and consider how much new technology is appearing on today's motorcycles. You know all about ABS brakes, maybe you have even ridden a motorcycle with traction control, but what about bikes with electronic suspension adjustment or a computer screen instead of separate instruments? Or ride by wire, or electronic quick-shift, or a plug-in GPS module to data-log laps around a racetrack? There are motorcycles for sale right now that offer all of ... Read More >
Powersports Business Blog
Who has it worse than rejected motorcycle salespeople?
June 2012
We know that the typical motorcycle salesperson has to ask for the sale seven times to hear a customer say yes. What if there was a salesperson who had to ask for the sale 50 times to hear his first yes? Meet Jose Jiminez, who for the past year has manned a Southwest Airlines cart in the Ontario, Calif., airport, encouraging travelers to signup for a Southwest Airlines Visa card. Jiminez is not only a salesperson, but is one who can't let ... Read More >
American Marketing Association: Marketing News Exclusives
Harley-Davidson Leads the Pack in Retail Experience
May 2012
According to Mike Kennedy, vice president of North American sales for Harley-Davidson, their 2012 first place ranking for Pied Piper PSI comes after a year of focus on improving the sales process factors measured by Pied Piper PSI. Q: How do you ensure that all of your retail locations around the world have a coherent branded experience and stay at the top of the game? A: We're currently focused on a journey to elevate the customer experience. … ... Read More >
Motorcycle & Powersports News
Pied Piper Releases 2012 Prospect Satisfaction Index
May 2012
Harley-Davidson dealerships returned to the top ranking in the newly released 2012 Pied Piper Prospect Satisfaction Index (PSI) U.S. Motorcycle Industry Benchmarking Study, which measured dealership treatment of motorcycle shoppers. Study rankings by brand were determined by the patent-pending Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to industry sales success. BMW and Ducati finished in a tie for second, ... Read More >
Powersports Business Blog
Harley dealers boast effective selling; what about other brands' dealers?
May 2012
2012 Pied Piper PSI results for the U.S. motorcycle industry confirm that Harley-Davidson dealerships sell as effectively in 2012 as they did back in 2008 — pre-recession — when motorcycle dealerships nationwide were still enjoying another year of solid sales. But what about the dealerships that sell Honda, Triumph, Kawasaki, or any of the other brands? Many of these dealerships operate in 2012 with half the dealership staff that they had in ... Read More >
Dealernews
Which dealers sell best? Harley, Ducati and BMW, say mystery shoppers
May 2012
Harley-Davidson dealers return to the top ranking in Pied Piper Management Co.'s annual study measuring how well dealers treat motorcycle shoppers. The California-based research company today released results of the 2012 Pied Piper Prospect Satisfaction Index (PSI) U.S. Motorcycle Industry Benchmarking Study. BMW and Ducati finished in a tie for second, followed by Triumph, Victory and Indian in a three-way tie for fourth. Industry-wide ... Read More >
Press Release: Harley-Davidson Motorcycle Dealers Ranked Highest by 2012 Pied Piper Prospect Satisfaction Index(R)
Industry benchmarking study shows widespread improvement in dealership treatment of motorcycle shoppers
May 2012
Monterey, California – May 7, 2012 – Harley-Davidson dealerships returned to the top ranking in the newly released 2012 Pied Piper Prospect Satisfaction Index® (PSI®) U.S. Motorcycle Industry Benchmarking Study, which measured dealership treatment of motorcycle shoppers. Study rankings by brand were determined by the patent-pending Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to industry sales success. BMW and ... Read More >
Powersports Business Blog
As dealer principal, do you act like a CEO or a janitor?
January 2012
Back in 1985, I scraped together every last cent to buy a Kawasaki Ninja 600R from a dealer in Pennsylvania, Bill Peacock. I still remember Bill's business card to this day because below his name he had chosen for a title, “Owner, Janitor.” His point was that his dealership was a small, friendly, hands-on family business. One of the sales process steps our company measures today is whether a sales customer is introduced to dealership management ... Read More >
Powersports Business Blog
Are the motorcycle brands you sell really just commodities?
December 2011
Wandering around this year's Long Beach motorcycle show, I was struck by how dramatically the U.S. motorcycle market has changed — and is still changing. Remember when the four Japanese brands and Harley-Davidson seemed responsible for 95 percent of what was happening, and niche brands like BMW, Ducati, Victory and Triumph were really just curiosities? Today the four Japanese brands and Harley-Davidson are still heavy-hitters, but the brands that ... Read More >
Powersports Business Blog
Is your dealership closed when customers want to buy?
October 2011
Earlier this year, New Jersey Gov. Chris Christie signed a bill into law allowing Sunday motorcycle sales. While pushing for the change in law, New Jersey motorcycle dealerships observed that many of their customers had been crossing over the state line into Delaware to shop on Sundays. How many motorcycle dealerships nationwide are open on Sundays? For that matter, how many have extended hours on Saturdays, instead of closing early to allow ... Read More >
