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Dealernews BMW Motorrad Dealers top Pied Piper mystery shopping report

Dealernews
BMW Motorrad Dealers top Pied Piper mystery shopping report
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May 2017

MONTEREY, CA – BMW Motorrad dealerships are tops among mystery shoppers in Pied Piper’s 2017 Prospect Satisfaction Index survey. Harley-Davidson Dealers were ranked second on the 2017 report, and Indian Motorcycle and Ducati tied for third. The annual study measures treatment of shoppers who visit a dealership. The researchers tie scoring results with a brand’s sales success. Performance for the 2017 ranking varied considerably from brand to ... Read More >

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Ultimate Motorcycling BMW Motorcycle Dealerships Ranked Highest In 2017 Pied Piper Satisfaction Study

Ultimate Motorcycling
BMW Motorcycle Dealerships Ranked Highest In 2017 Pied Piper Satisfaction Study
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May 2017

The Pied Piper Management Company LLC released today the results from its annual industry bench-marking study that measures how effectively U.S. motorcycle dealerships transition a shopper into a customer. The study—in its 11th-straight year—measures the treatment of shoppers who visit the dealerships, tying in mystery shoppers and dealership sales success. BMW motorcycle dealerships claimed first place in the 2017 Pied Piper Prospect ... Read More >

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Motorcycle & Powersport News BMW And Honda Ranked Highest For Response To Internet Inquiries, Says New Pied Piper Survey

Motorcycle & Powersport News
BMW And Honda Ranked Highest For Response To Internet Inquiries, Says New Pied Piper Survey

September 2016

BMW and Honda dealerships ranked highest in the 2016 Pied Piper PSI Internet Lead Effectiveness (ILE) Motorcycle Industry Study, which measured how motorcycle dealerships responded to customer inquiries received through dealership websites. Study rankings by brand were determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to dealership sales success. Pied Piper sent customer inquiries through the ... Read More >

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Powersports Business BMW, Honda dealers respond quickly to internet inquiries

Powersports Business
BMW, Honda dealers respond quickly to internet inquiries

September 2016

Pied Piper’s inaugural internet study finds 6 in 10 shoppers received no answer BMW and Honda dealerships ranked highest in the 2016 Pied Piper PSI Internet Lead Effectiveness Motorcycle Industry Study, which measured how motorcycle dealerships responded to customer inquiries received through dealership websites. Study rankings by brand were determined by the Pied Piper PSI process, which ties mystery shopping measurement and scoring to ... Read More >

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Powersports Business Triple threat: Ducati's PSI score tops again

Powersports Business
Triple threat: Ducati's PSI score tops again

June 2016

Pied Piper Management Company LLC reached a new milestone in 2016 — it published its 10th annual motorcycle Prospect Satisfaction Index (PSI) that measures how dealerships treat motorcycle shoppers in a variety of sales process categories. “We’ve had an interesting seat to observe what has happened in the motorcycle industry over the past 10 years. The motorcycle industry has improved dramatically; there’s no question about it,” said Fran ... Read More >

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Motorcycle & Powersport News New Study Ranks Ducati Dealers Highest For Third Straight Year

Motorcycle & Powersport News
New Study Ranks Ducati Dealers Highest For Third Straight Year
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May 2016

Ducati dealerships were the top ranked brand in the recently released 2016 Pied Piper Prospect Satisfaction Index (PSI) U.S. Motorcycle Industry Benchmarking Study, which marks the third consecutive year that Ducati finished at the top. The study measured dealership treatment of motorcycle shoppers, with rankings by brand determined by the patent-pending Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to industry ... Read More >

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Motorcycle & Powersport News (I Can't Get No) Satisfaction

Motorcycle & Powersport News
(I Can't Get No) Satisfaction

June 2015

The Rolling Stones first sang “Satisfaction” 50 years ago, but judging by the latest Pied Piper dealership benchmarking study, it looks like a number of potential powersports shoppers can't get no satisfaction from some of your dealerships today. The good news is that the industry as a whole has improved its score in the past five years. The bad news is the majority of brands still fall below average. The 2015 Pied Piper Prospect Satisfaction ... Read More >

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Motorcycle & Powersport News Ducati Dealerships Repeat as Highest Ranked in US

Motorcycle & Powersport News
Ducati Dealerships Repeat as Highest Ranked in US

May 2015

Ducati dealerships repeated as the top ranked brand in the newly released 2015 Pied Piper Prospect Satisfaction Index U.S. Motorcycle Industry Benchmarking Study. The study measured dealership treatment of motorcycle shoppers, with rankings by brand determined by the patent-pending Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to industry sales success. 2015 marked the ninth consecutive year that Ducati and ... Read More >

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Ultimate Motorcycling Ducati – Top Ranked Again in Pied Piper Satisfaction Index

Ultimate Motorcycling
Ducati – Top Ranked Again in Pied Piper Satisfaction Index

May 2015

Ducati has done it again. For the second-consecutive year the Bologna-based motorcycle manufacturer has topped the rankings of the Pied Piper Prospect Satisfaction Index U.S. Motorcycle Industry Benchmarking Study. Stateside Ducati dealerships took the highest score in the study that measured “dealership treatment of motorcycle shoppers, with rankings by brand determined by the patent-pending Pied Piper PSI process, which ties ‘mystery shopping' ... Read More >

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Powersports Business Ducati dealers top PSI for second consecutive year

Powersports Business
Ducati dealers top PSI for second consecutive year

May 2015

For the second consecutive year, Ducati dealers led the industry in the annual Pied Piper Prospect Satisfaction Index (PSI). PSI measures how dealerships treat motorcycle shoppers in 50 different sales process categories. Though Ducati led the pack at 116 points, with a 4-point lead over second-place Harley-Davidson, the overall industry improved as well. The industry average increased 3 points to 107. Thirteen of the 17 brands studied increased ... Read More >

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Printed: April 30, 2025

All information contained within these documents is based upon patent-pending and/or proprietary methodology belonging to or licensed by Pied Piper Management Company, LLC and usage is subject to the terms and conditions specified in the Retailer Participation and License Agreement or other Agreements. Your acceptance of this information implies your consent to keep its contents private. © 2025 Pied Piper Management Company, LLC.