Motorcycle Powersports News
Indian Motorcycle Dealers Ranked Highest in 2024 Pied Piper Internet Lead Effectiveness Study
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April 2024
Polaris Inc.’s Indian Motorcycle dealerships were ranked highest according to the 2024 Pied Piper PSI Internet Lead Effectiveness (ILE) Study, which measured responsiveness to internet leads coming though powersports dealership websites. Following Indian were Harley-Davidson, Polaris Off-Road, Triumph and BMW. Pied Piper submitted mystery-shopper customer inquiries through the individual websites of 3,718 powersports dealerships, asking a ...
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Press Release: INDIAN MOTORCYCLE DEALERS RANKED HIGHEST IN 2024 INDUSTRY STUDY MEASURING RESPONSE TO WEBSITE CUSTOMERS
Industry's average performance declined: Increased use of texting was offset by lower speed and quality of email and phone responses
April 2024
Monterey, California – April 8, 2024 – Polaris Inc’s Indian motorcycle dealerships were ranked highest according to the 2024 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Study, which measured responsiveness to internet leads coming though powersports dealership websites. Following Indian were Harley-Davidson, Polaris Off-Road, Triumph, and BMW. Pied Piper submitted mystery-shopper customer inquiries through the individual websites of ...
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Motorcycle Powersports News
Indian Motorcycle Dealers Ranked Highest in 2023 Study Measuring Response to Web Customers
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April 2023
Polaris Inc's Indian Motorcycle dealerships ranked highest in the 2023 Pied Piper PSI Internet Lead Effectiveness (ILE) Motorcycle/UTV Industry Study, which measured responsiveness to internet leads coming through dealership websites. Following Indian were Harley-Davidson, Polaris Inc's Side-by-Side/UTV dealers, BRP's Can-Am dealers, Kawasaki and Yamaha. The powersports industry has substantially improved dealer treatment of website customers. ...
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Powersports Business
Study: Indian Motorcycle dealers ranked highest in response to website customers
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April 2023
Polaris Inc's Indian Motorcycle dealerships ranked highest in the 2023 Pied Piper PSI Internet Lead Effectiveness (ILE) Motorcycle/UTV Industry Study, which measured responsiveness to internet leads coming through dealership websites. Following Indian were Harley-Davidson, Polaris Inc's Side-by-Side/UTV dealers, BRP's Can-Am dealers, Kawasaki, and Yamaha.
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Press Release: HARLEY-DAVIDSON, INDIAN, AND POLARIS DEALERS RANKED HIGHEST IN 2022 STUDY MEASURING RESPONSE TO WEBSITE CUSTOMERS
Despite inventory shortages and COVID-19, dealers who responded quickly by email, phone, and text showed markedly stronger sales to web customers
April 2022
Monterey, California, USA – April 18, 2022 – Harley-Davidson dealerships ranked highest in the 2022 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Motorcycle/UTV Industry Study, which measured responsiveness to Internet leads coming through dealership websites – behaviors tied directly to retail sales success. Dealers selling Polaris Inc’s Indian motorcycles were ranked second, followed by Polaris Side-by-Side/UTV dealers. “Quick response ...
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Press Release: HARLEY-DAVIDSON DEALERSHIPS RANKED #1 FOR RESPONDING TO WEBSITE CUSTOMERS, REPORTS PIED PIPER PSI(R)
Annual industry study rated Powersports and Outdoor Power Equipment brands that sell motorcycles or UTVs
May 2019
Monterey, California, USA – May 6, 2019 – Harley-Davidson dealerships ranked highest in the 2019 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Industry Study, which answers the question, “What happens when UTV or motorcycle customers visit a dealer website and inquire about a vehicle?” Scores ranged from zero to 100, with 21% of dealerships nationwide scoring above 60, demonstrating an effective website-response process. However, 58% of ...
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Motorcycle Product News
BMW Top Ranked for Response to Motorcycle Customer Internet Inquiries, Reports Pied Piper PSI Survey
October 2017
Fran O’Hagan of Pied Piper says they have been publishing “In-Dealership” PSI studies for the motorcycle industry more than 10 years, but 2017 is only the second year for PSI-ILE (Internet Lead Effectiveness) for the motorcycle industry, where they measure dealer response to customer inquiries to a dealer’s website. He says this part of the business is a BIG DEAL, and becoming bigger every day, but it’s a challenge to get right. Dealers say ...
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Powersports Business
Exhaustive web leads study released. Pied Piper: BMW dealers have best responses to web leads
September 2017
The good news? A recent study shows that U.S. motorcycle dealerships responded to customer web inquiries within 24 hours 91 percent of the time in 2017. Back in 2013 that same measurement was 72 percent of the time, and in 2008 it was only 30 percent of the time. However, less good news is the fact that about half of the time, today’s motorcycle customers receive only an automated response acknowledging their inquiry, and then receive no ...
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Powersports Business
BMW dealers rank No. 1 in prospect study
May 2017
Prospect Satisfaction Index reveals in-dealership treatment of U.S. motorcycle shoppers BMW motorcycle dealerships were the top ranked brand in the newly released 2017 Pied Piper Prospect Satisfaction Index U.S. Motorcycle Industry Benchmarking Study. The study measured treatment of motorcycle shoppers who visited a dealership, with rankings by brand determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring ...
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Motorcycle Product News
BMW Tops this Year's Pied Piper Benchmarking Study
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May 2017
BMW motorcycle dealerships were the top ranked brand in the newly released 2017 Pied Piper Prospect Satisfaction Index (PSI) U.S. Motorcycle Industry Benchmarking Study. The study measured treatment of motorcycle shoppers who visited a dealership, with rankings by brand determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to industry sales success. Harley-Davidson dealers were ranked second, while ...
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