Measure, Report & Improve
Data Science & Interactive A.I. Power Ongoing Measurement & Reporting to Help Your Retailers Grow
Data Science & Interactive A.I. Power Ongoing Measurement & Reporting to Help Your Retailers Grow
Recent Press - Page 13
View all articles or select industry below:
Wards Auto
Dealership Internet Effectiveness Has Long Way to Go
Permalink >
March 2017
Before Porsche gets up and accepts an award for the auto brand with the most Internet-effective dealerships, here’s a qualifier: It could have done better. So could virtually all the brands on the Pied Piper’s annual Internet Lead Effectiveness Benchmarking Study, says Fran O’Hagan, the consultancy’s president and CEO. The company measures and indexes how dealerships by brand respond to mystery shopping inquiries received through a store’s ... Read More >
Automotive News First Shift
Porsche Dealers Treat Customers Best when Responding to On-Line Questions
Permalink >
March 2017
For the seventh year, Pied Piper measures how every brand’s dealers respond to customer inquiries through dealer websites. Pied Piper's annual study sent 18,000 mystery shoppers on-line to dealerships nationwide to see how effectively salespeople respond. Read More >
Automotive News
Porsche stores repeat atop online response study
Permalink >
March 2017
Porsche dealerships earned the top spot in Pied Piper's annual online lead-responsiveness study for the second year in a row, despite scoring three points lower than last year. The auto industry's overall performance for effective lead response has not improved in five years. Porsche dealerships earned the top spot in an online lead-responsiveness study for the second year in a row, despite scoring three points lower than last year, Pied Piper ... Read More >
PORSCHE TOP RANKED; MERCEDES-BENZ MOST IMPROVED FOR RESPONSE TO CUSTOMER INTERNET INQUIRIES, REPORTS PIED PIPER PSI(R)
March 2017
Industry average performance declined for the second year 3 out of 10 customers failed to receive a personal response within 24 hours Monterey, California – March 6, 2017 – Porsche dealerships ranked highest in the 2017 Pied Piper PSI® Internet Lead Effectiveness® Benchmarking Study, which measured how auto dealerships responded to customer inquiries received through a dealership website. Mercedes-Benz dealerships were the most improved brand ... Read More >
Automotive News
How dealerships can fix 'underselling' right away
Permalink >
July 2016
Changes in auto retailing can take effort and time. Lots of time. Think of changing consumer attitudes towards a brand, increasing foot traffic or moving a dealership to a new location. But on the sales floor, change can occur immediately. There are numerous things dealerships can do fairly quickly to improve their sales processes and boost the satisfaction of potential buyers, says Fran O’Hagan, CEO of Pied Piper, a company that deploys mystery ... Read More >
Automotive News
Infiniti impresses mystery shoppers
Permalink >
July 2016
Infiniti stores outperformed all brands in a study on prospect satisfaction, while Tesla lagged all brands. The 2016 Pied Piper Prospect Satisfaction Index is based on the treatment of mystery shoppers who visited 6,157 stores in the U.S. between July 2015 and June 2016. Lexus and Mercedes-Benz stores tied for second behind Infiniti, followed by Toyota, Audi and BMW. Porsche, Land Rover and Mitsubishi had the biggest year-over-year ... Read More >
Automotive World
Dealership Insights: ‘Helpful' sells cars, ‘Ambivalent' doesn't
Permalink >
July 2016
Pied Piper Management Company has been looking into dealership performance over the past decade. Megan Lampinen speaks to its CEO about what makes a successful sales approach Competition on the US new car market is fierce, and treatment at the dealership level can make all the difference. For the past decade, the Pied Piper Prospect Satisfaction Index (PSI) US Auto Benchmarking Study has been taking a closer look every year at which brands are ... Read More >
Autoweek
New survey names Infiniti best shopping experience, Tesla worst
July 2016
As per the Pied Piper (no, not that Pied Piper) Prospect satisfaction index, Infiniti offers the best vehicle sales experience, while far at the other end of the spectrum is Tesla, rated as the worst of all manufacturers. So how did Tesla, a brand that touts its next-generation way of selling cars, end up at the bottom of this list? Well, much of it has to do with how the study was designed, but Tesla could still learn a few things from the top ... Read More >
Auto Blog
Mystery shoppers love Infiniti, hate Tesla; The study shows "huge variation" in the Tesla purchasing experience.
Permalink >
July 2016
Infiniti, followed by Lexus tied with Mercedes-Benz took the top two spots for best sales experience according to mystery shoppers from the latest Pied Piper Prospect Satisfaction Index, while EV manufacturer Tesla recorded the lowest overall score. Not surprisingly, premium brands dominated the top ranks. Including the three already mentioned, luxury brands occupied seven of the top ten spots and included Audi, BMW, Porsche, and the only ... Read More >
Automotive News First Shift
Infiniti Dealerships Ranked Highest
July 2016
For the first time, Nissan’s Infiniti brand dealerships ranked highest in the newly released 2016 Pied Piper Prospect Satisfaction Index® (PSI®) U.S. Auto Industry Benchmarking Study. Pied Piper's annual study sends thousands of mystery shoppers to dealerships nationwide to see how effectively salespeople sell. Read More >
