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Best Practice Measurement & Reporting to Help Your Retailers Grow, Powered by Data Science & Interactive A.I.
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Used Car News
Study Names Top Dealers in Lead Effectiveness
May 2026
Critical Shifts:
- Napleton's Continued Dominance: Napleton Automotive Group secured the top ranking for the fifth consecutive year, achieving a record-breaking score of 93 and widening the gap between top-tier performers and the industry average.
- Industry-Wide Gains Driven by Multi-Channel Response: The average ILE score rose significantly to 74, fueled by a 20% increase in text message responses and an 11% improvement in multi-channel follow-ups, signaling a shift toward more proactive digital communication.
- The "AI Response Gap": While AI has raised the baseline for responsiveness, it has introduced "invisible failures." Dealership scores drop by an average of 9 points when inquiries require human intervention or involve complex interactions between disparate software systems.
Napleton Automotive Group dealerships ranked highest for the fifth straight year in the 2026 Pied Piper PSI Internet Lead Effectiveness (ILE) Auto Dealer Group Study, which compared the response behaviors of 31 large auto dealer groups when receiving sales leads through their dealership websites. Following Napleton were Berkshire Hathaway Automotive, Jeff Wyler Automotive Family, MileOne Autogroup, and LaFontaine Automotive Group.
