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Press Release: PIED PIPER WELCOMES ARMEN DEKMEZIAN AS CLIENT MANAGER

Press Release: PIED PIPER WELCOMES ARMEN DEKMEZIAN AS CLIENT MANAGER

November 2025

AUSTIN, TEXAS – November 17, 2025 – Pied Piper Management Company LLC, a leading provider of retail best practice measurement and reporting for the auto industry and other industries, is pleased to announce the appointment of Armen Dekmezian as Client Manager, effective November 17, 2025.

In this role, Armen will be responsible for helping new and existing clients enhance the effectiveness of their retailers by selecting and implementing Pied Piper measurement and reporting solutions.

Armen, based in Austin, Texas, combines deep automotive expertise with a luxury-service mindset. His leadership experience for manufacturers Tesla, Mazda, and Rivian is complemented by hands-on retail success selling Aston Martins as well as a foundation in premium hospitality with Four Seasons and Marriott.

"We are thrilled to welcome Armen to the Pied Piper team," said Alwyn du Toit, Pied Piper Vice President, Clients and Partnerships. "Pied Piper clients will benefit from his deep understanding of automotive retail and his proven track record helping OEM and dealer clients improve their operations."

Armen shared his enthusiasm about joining Pied Piper: “It is truly an honor to have been selected for this role, and I am eager to bring my industry passion and experience to support the long-term goals of the company and its partners. I am particularly excited about the opportunity to work closely with the team and am confident that, together, we will reach new heights while continuing to provide outstanding value to our clients.”

Armen holds a Bachelor of Economics degree from the University of Houston.

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Printed: December 13, 2025

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