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Digital Dealer Napleton Tops Study in Responding to Internet Leads

Digital Dealer
Napleton Tops Study in Responding to Internet Leads

May 2024

For a third year in a row, the Napleton Auto Group dealerships topped in response to following internet leads.

The 2024 Pied Piper PSI Internet Lead Effectiveness (ILE) Study measured responsiveness to internet leads coming though dealer websites among 18 of the largest auto dealer groups. Following Napleton were Berkshire Hathaway, Herb Chambers, Ken Garff, and Ken Ganley dealer groups.

Dealer groups with the greatest improvement were Ganley, Serra Automotive Inc. and Berkshire. Meanwhile, the performance of Hendrick Automotive Group, Penske Automotive Group, Morgan Auto Group, and Victory Automotive Group declined three or more points from last year’s scores.

» View PDF of Article (750.8 KB) PDF Document

Tags: Berkshire Hathaway dealership internet lead response Herb Chambers internet mystery shopping internet secret shopping NapletonDigital Dealer

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Printed: May 20, 2024

All information contained within these documents is based upon patent-pending and/or proprietary methodology belonging to or licensed by Pied Piper Management Company, LLC and usage is subject to the terms and conditions specified in the Retailer Participation and License Agreement or other Agreements. Your acceptance of this information implies your consent to keep its contents private. © 2024 Pied Piper Management Company, LLC.