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Chevy dealerships tops for consistent look across all U.S. stores, study finds
November 2025
Chevrolet dealerships maintain the most consistent look in the U.S. compared with their rivals, according to Pied Piper’s new Dealership Facility Consistency Study.
The dealership consulting firm’s Look-Alike Index measured the variation of features and quality picked up by its AI computer vision model. It relied on satellite and street-view images of more than 18,000 dealership stores across the country to formulate its rankings.
Manufacturers and dealerships alike benefit from store consistency, Pied Piper CEO Fran O’Hagan said of the study released Nov. 17.
“We definitely want the customer to be able to look at a facility and identify that it belongs to a specific brand,” O’Hagan said.
High scorers had less variation from one dealership location to the next; lower ones had more. Individual brands varied within a 30-point range, with 60 representing “most consistent” and 30 indicating “least consistent.” The industry baseline was set at 50.
Chevrolet scored 60. Honda, Toyota, Mini and Ford rounded out the top five with scores of 58, 57, 54 and 54, respectively. Fiat, Alfa Romeo, Tesla, Lucid and Polestar were at the bottom of the Look-Alike scale with the most variability in locations, according to the study. They scored 39, 39, 36, 35 and 30, respectively.
