Learning, Training & Best Practices
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All 5 Best Practices for Selling In-Person ILE® - Internet Lead Effectiveness® STE® - Service Telephone Effectiveness® TLE™ - Telephone Lead Effectiveness™
Motor Vehicle Industry - PSI®
5 Best Practices for Selling In-Person
Step 1 - Build Rapport
Stop asking "Can I help you?" Instead, build rapport. Customers buy from people they like.
Step 2 - Fact Finding
What brought this customer in today? We can tell them why this dealership is the right place to buy.
Step 3 - Involve the Customer
Take them on a test drive, show them a demonstration, put a component in their hands.
Step 4 - Ask for the Sale
Even if 4 out of 5 customers walk out the door without buying, you must ask all of them for the sale.
Step 5 - Customers Who Don't Buy
Sell to all customers-not just those who buy today-by asking for contact info and following-up.
ILE® - Internet Lead Effectiveness®
Powersports? Marine? Ag? RV? Improve How Your Dealership Handles Responding to Web Leads With Internet Lead Effectiveness®
Are you leaving behind your online customers when you go home for the day? Pied Piper's Internet Lead Effectiveness® (ILE®) measures what really happens!
Internet Lead Effectiveness for the Automotive Industry
Most stores have the systems and processes in place, but are they working for EVERY customer? With ILE®, you'll know for sure!
2025 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Auto Industry Study
Subaru Dealers Rank Highest in 2025 Auto Industry Study Measuring Response to Website Customers
TLE™ - Telephone Lead Effectiveness™
Pied Piper TLE™ Measures Your Dealership's Sales Effectiveness Over the Phone
Does your sales process handle customers effectively over the phone? With Telephone Lead Effectiveness™ (TLE™), you know exactly what happens and how to improve!
STE® - Service Telephone Effectiveness®
Service Telephone Effectiveness® (STE®) for Your Dealership
You've got a process for handling service customers on the phone, but is it really working? Use Pied Piper's Service Telephone Effectiveness® (STE®) to find out!
