Learning, Training & Best Practices
Learn more about Pied Piper best practices and services here. For more information, contact Pied Piper.
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All 5 Best Practices for Selling In-Person ILE® - Internet Lead Effectiveness® STE® - Service Telephone Effectiveness® TLE™ - Telephone Lead Effectiveness™
Motor Vehicle Industry - PSI®
5 Best Practices for Selling In-Person
Step 1 - Build Rapport
Stop asking "Can I help you?" Instead, build rapport. Customers buy from people they like.
Step 2 - Fact Finding
What brought this customer in today? We can tell them why this dealership is the right place to buy.
Step 3 - Involve the Customer
Take them on a test drive, show them a demonstration, put a component in their hands.
Step 4 - Ask for the Sale
Even if 4 out of 5 customers walk out the door without buying, you must ask all of them for the sale.
Step 5 - Customers Who Don't Buy
Sell to all customers-not just those who buy today-by asking for contact info and following-up.
ILE® - Internet Lead Effectiveness®
Powersports? Marine? Ag? RV? Improve How Your Dealership Handles Responding to Web Leads With Internet Lead Effectiveness®
Are you leaving behind your online customers when you go home for the day? Pied Piper's Internet Lead Effectiveness® (ILE®) measures what really happens!
Internet Lead Effectiveness for the Automotive Industry
Most stores have the systems and processes in place, but are they working for EVERY customer? With ILE®, you'll know for sure!
2025 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Auto Industry Study
Subaru Dealers Rank Highest in 2025 Auto Industry Study Measuring Response to Website Customers
Is ChatGPT Sending Your Shoppers Somewhere Else?
You're the closest dealership, you have inventory...
...but ChatGPT sends a ready-to-buy customer somewhere else.
Why? And what can I do about it? Pied Piper's Eric O'Hagan explains.
TLE™ - Telephone Lead Effectiveness™
Pied Piper TLE™ Measures Your Dealership's Sales Effectiveness Over the Phone
Does your sales process handle customers effectively over the phone? With Telephone Lead Effectiveness™ (TLE™), you know exactly what happens and how to improve!
STE® - Service Telephone Effectiveness®
Service Telephone Effectiveness® (STE®) for Your Dealership
You've got a process for handling service customers on the phone, but is it really working? Use Pied Piper's Service Telephone Effectiveness® (STE®) to find out!
