PowerSports Business
How often are consumers pushed off brands?
July 2007
Motorcycle salespeople move their customers from one brand to another more than their counterparts in the RV and auto industries do. And the brand can make a big difference in whether a salesperson will direct the consumer’s attention to the product that they originally asked about or direct them to an entirely different model and line.
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Powersports Business
Comparing the retail experience in 3 industries
July 2007
A unique survey analyzing the sales process in the motorcycle, auto and RV industries shows the powersports sector lacking in several key categories.
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Automotive News
Study: Brands can fare better with buyers than with prospects
July 2007
Several vehicle brands that score well on measures of sales satisfaction do a below-average job of appealing to prospective buyers, a new market research study concludes.
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San Jose Mercury News
Car showroom satisfaction: Survey rates how well car dealers treat shoppers
July 2007
In an innovative study that evaluates how well car shoppers – not buyers – are treated in showrooms, Acura, Land Rover and Saturn dealers came out on top.
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Car and Driver
Acura Dealers Ranked Highest in Study
July 2007
Acura dealerships ranked highest in the newly released 2007 Pied Piper Prospect Satisfaction Index Auto Industry Study
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Acura Dealers Ranked Highest by 2007 Pied Piper Prospect Satisfaction Study
Annual auto industry benchmarking study identifies which dealerships treat car shoppers best
July 2007
Patent-pending Pied Piper PSI process used to evaluate and benchmark auto industry shopping experience and salesmanship effectiveness. Independent study measured performance of 1,592 dealerships nationwide, representing all major brands.
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Detroit Free Press
Shoppers Pleased at Acura
July 2007
Acura dealerships dealerships ranked highest in a study to be released today that evaluates how consumers are treated when shopping for a new car or truck.
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WWJ950 Radio
Study: Acura Tops in Dealer Satisfaction
July 2007
A Pied Piper Prospect Satisfaction Index study released Monday morning shows Acura dealerships ranked highest in the way buyers were treated when shopping for a new car, SUV or truck.
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The Detroit News
Car shoppers rate stores: Survey shows luxury brand dealers give customers best treatment
July 2007
Dealers selling Honda Motor Co.’s premium Acura vehicles won the highest marks from car shoppers in a recent survey, followed by Land Rover, Saturn, Jaguar and Volkswagen stores.
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Ward’s Dealer Business
Pushy Car Salespeople? Guess Again.
July 2007
Pushy car salespeople are more fiction than fact, according to a study released this week that refutes many of the negative stereotypes typical of the industry.
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