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Automotive News Study: Brands can fare better with buyers than with prospects

Automotive News
Study: Brands can fare better with buyers than with prospects

July 2007

Several vehicle brands that score well on measures of sales satisfaction do a below-average job of appealing to prospective buyers, a new market research study concludes.

» View PDF of Article (321.6 KB) PDF Document

Tags: automotiveAutomotive Newsautomotive secret shoppingbenchmarkingcar buyerscustomer loyaltydealershipdealership experiencedealership responsivenessFran O'HaganJaguarLand RoverLexusMercedes-Benzsales effectivenesssales process

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