Convert More Shoppers into Buyers

Retail sales declining? Growth not fast enough? Fewer shoppers through the doors?

What if there was a way to turn more of the shoppers you already have into buyers?

That's where we can help. Manufacturers, dealer groups and individual dealers hire us to conduct anonymous shopper evaluations of auto, motorcycle, RV or boat dealerships—using our patent-pending Pied Piper Prospect Satisfaction Index® (PSI) — to see how each dealership handles over 50 different aspects of your industry-specific sales process. Then we show you -- on your own easy to use Pied Piper PSI web site -- aspects of the sales process where each dealership performs well, as well as areas which lag behind the average performance of other same brand dealerships throughout the country.

What's different about our patent-pending approach? 

Facts and Science: Our patent-pending process is the only one which starts with mathematical facts and science gathered from “real” shoppers throughout the country to determine what is important to an industry's sales process and what is not. Our unique approach allows us to then use hired anonymous shoppers merely as “fact gatherers” rather than relying on them to tell us what's important and what is not.

National Benchmarking: Only the Pied Piper PSI process provides national benchmarking by brand. How does the sales effectiveness of your dealership compare to the national average performance of other same-brand dealerships? How does the performance of one brand compare nationally to the performance of a competitor brand, or to the industry average?

Step-by-Step Diagnostics: See how your dealership compares—overall as well as step by step of the sales process—and quickly determine sales process areas needing additional attention. 

Easy-to-use Reporting: Pied Piper PSI is quick and simple to use. Reports are provided by email and on-line, and both management and salespeople will find the reporting powerful but straight-forward, easily identifying areas of opportunity.

It's inexpensive and quickly pays for itself: One incremental sale at a dealership easily pays for a full-year of monthly shopper evaluations. And it's easy to use and easy to order.

What do others say about Pied Piper PSI?

Manufacturer: “I think the concept of measuring ‘Prospect Satisfaction' is something the automotive industry has been missing for years, and I believe that Pied Piper PSI will continue to grow as an automotive industry benchmark. PSI is the rare program that delivered immediately for us, and was also embraced by our dealers.”

Manufacturer: Explaining why his company chose to measure and benchmark dealer sales performance every month using “prospect satisfaction” and Pied Piper PSI instead of using the more common measuring stick—customer sales satisfaction, the CEO said that they opted against CSI surveys—because “it's creating the wrong type of relationship between the dealer and the customer.” He said such surveys put pressure on dealer staff to convince consumers to give them high scores on such surveys. By choosing Pied Piper PSI instead, they ensured that the evaluation of the dealership's retail practices are kept between the dealer and the OEM, and do not involve the customer, something the CEO saw as key.

Dealer: “Pied Piper PSI showed that we didn't ask for the sale, which surprised me... We're good at educating people, but that makes us a museum, rather than a retail outlet. We've already taken steps to change…"

Press: “Pied Piper PSI results show that it is possible for automobile salespeople to effectively ask for the sale without seeming either overbearing of ambivalent.”

See how your dealership compares: Call or email if you have any questions, or click here to go ahead and try three Pied Piper PSI shopper evaluations at your dealership for $99 per evaluation.

Some manufacturers even help reimburse the cost under training or dealer co-op--check with your manufacturers to find out--but above all, follow the advice of an editor writing about Pied Piper PSI: “Don't just accept lower sales and poor sales performance... Do something about it.”

We look forward to helping you turn more shoppers into buyers.

Click here to see what Automotive News, RV Business, Powersports Business, Washington Post, Detroit News, Car & Driver, LA Times and others say about Pied Piper PSI.