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Ward’s Dealer Business Pushy Car Salespeople? Guess Again.

Ward’s Dealer Business
Pushy Car Salespeople? Guess Again.

July 2007

Pushy car salespeople are more fiction than fact, according to a study released this week that refutes many of the negative stereotypes typical of the industry.

» View PDF of Article (444.5 KB) PDF Document

Tags: automotiveautomotive secret shoppingbenchmarkingcar buyerscustomer loyaltydealershipdealership experiencedealership responsivenessFran O'HaganJaguarLand RoverLexusMercedes-Benzsales effectivenesssales processWard's Auto

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