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Detroit Free Press Car dealers see how to seal deal with secret shopper study

Detroit Free Press
Car dealers see how to seal deal with secret shopper study

July 2010

A host of mystery shoppers sent to critique dealerships across the country gave luxury brands such as Mercedes-Benz and Lexus high marks and put Ford and Lincoln above the industry average. Read More >

» View PDF of Article (675.6 KB) PDF Document

Tags: automotive automotive secret shopping benchmarking car buyers customer loyalty dealership dealership experience dealership responsiveness Detroit Free Press Fran O'Hagan Jaguar Land Rover Lexus Mercedes-Benz sales effectiveness sales process
Detroit Free Press Shoppers Pleased at Acura

Detroit Free Press
Shoppers Pleased at Acura

July 2007

Acura dealerships dealerships ranked highest in a study to be released today that evaluates how consumers are treated when shopping for a new car or truck. Read More >

» View PDF of Article (371.1 KB) PDF Document

Tags: automotive automotive secret shopping benchmarking car buyers customer loyalty dealership dealership experience dealership responsiveness Detroit Free Press Fran O'Hagan Jaguar Land Rover Lexus Mercedes-Benz sales effectiveness sales process
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