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San Jose Mercury News Car showroom satisfaction: Survey rates how well car dealers treat shoppers

San Jose Mercury News
Car showroom satisfaction: Survey rates how well car dealers treat shoppers

July 2007

In an innovative study that evaluates how well car shoppers – not buyers – are treated in showrooms, Acura, Land Rover and Saturn dealers came out on top.

» View PDF of Article (626.9 KB) PDF Document

Tags: automotiveautomotive secret shoppingbenchmarkingcar buyerscustomer loyaltydealershipdealership experiencedealership responsivenessFran O'HaganJaguarLand RoverLexusMercedes-Benzsales effectivenesssales processSan Jose Mercury News

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